Let's Get Digital Live Sculpt Team

We talk shop about what good video looks like for social media and how to make it. Live recording from the first episode of the new season on February 20, 2020. (Apologies in advance for the slightly shakier than normal audio during our first livestream version of Let's Get Digital.) 

This episode features two social video marketing experts you should know:

- Bruce Heintz, Social Media Coordinator at the University of Iowa
- Logan Bean, Videographer for Hawkeye Football

Topics we covered include:

- What was your highest performing video and why did it work so well?

- What are the most interesting social video trends on your radar for 2020? The next 3 - 5 years?

- What tools would you recommend for making better/faster social video? 

- How do you make your content stand out, stop thumbs, and drive engagement?

- What are your top tactical tips for Instagram and YouTube?

- How are you experimenting with TikTok or planning to? What's working?

- How has social video changed in the past 3 years?

About:

Let's Get Digital is a monthly meet-up for modern marketers in the ICR area and beyond.
Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working now.

Season 2 is all about using social media to grow your business in 2020. You can sign-up for event dates and announcements here → modmarketers.com


The format is simple:
✓ We meet.
✓ We learn.
✓ We connect.

The event is completely free and open to everyone.

Live recording from Let's Get Digital event on September 18, 2019 on the topic of content marketing. We get into the nitty gritty of good content and how to make it.

This episode features all-star expert content marketers:

- Nick Westergaard, Chief Strategist at Brand Driven Digital

- Mariah Obiedzinski, Senior Direct of Content Services at Stamats

- Heather Fuessley, Marketing Director at Geonetric

Topics we covered include:

- How to be more successful at content marketing (the do's and don'ts)

- Best tips for getting started in content marketing

- When does it make a difference, and how/why?

-  What is an overrated content marketing practice or tactic? What's an underrated practice?

- What are the most important metrics to watch?

- Which brands have great content marketing worth emulating?

- How has content marketing changed in the past 3 years. What are your predictions for the next 3-5 years?


About:

Let's Get Digital is a monthly meet-up for modern marketers in the ICR area.
Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working now.

The best news is that we're gearing up for a new season in 2020. You can sign-up for event dates and announcements here → modmarketers.com
The format is simple:
✓ We meet. Same place and time each month.
✓ We learn. A panel of pros share results, not theories.
✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds.
The event is completely free and open to everyone.

Live recording from Let's Get Digital event on Aug 21st, 2019 on the topic of e-commerce acquisition and marketing. We dive right into it and cover everything from Amazon to paid social to what to look forward to in 2020.

This episode features an incredible lineup of e-commerce experts for our panel discussion:

- Rick Bodey, Former Vice President of E-Commerce at West Music.

- Matt Mitchell, Business Unit Fanatic for US Cargo Control at Clickstop.

- Tim Barcz, Former Vice President of E-Commerce & Digital Marketing at Nexus Brands Group.

Topics we covered include:

- What are the pros and cons of the Amazon opportunity? 

- What platform(s) do you recommend for building and scaling an e-commerce site in 2019/2020? 

- When does it make a difference, and how/why? 

-  What is an overrated e-commerce marketing practice or tactic? 

- What role does social media play in your acquisition and marketing program? 

- What channels and practices have led to the biggest ROI over the past 12-24 months? 

- What is the most interesting trend on your radar this year? What are you predictions for the next 3-5 years?


About:

Let's Get Digital is a monthly meet-up for modern marketers in the ICR area.
Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working now.

The best news is that we're gearing up for a new season in 2020. You can sign-up for event dates and announcements here → modmarketers.com
The format is simple:
✓ We meet. Same place and time each month.
✓ We learn. A panel of pros share results, not theories.
✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds.
The event is completely free and open to everyone.

Live recording from the Let's Get Digital event on June 19th, 2019 on the topic of Funnels and Marketing Automation.

To share their insights and tool recommendations, we brought in an incredible panel of experts:


Jordan Cunningham, Product Owner & Senior Analyst at Geonetric 
Tihomir Liptak, Co-Founder at Big Tree Marketing
Mark Vande Haar, Digital Marketing Trainer

Questions include:


What are common marketing/sales activities that can be automated, besides email?
What should be automated, what should be manual?
What are the marketing automation tools you live and swear by?  What tools/apps do you recommend for those with limited resources?
What is an overrated funnel practice/tactic, and an underrated funnel practice?
For someone not currently using automation, where is a good place to start?
What are the different key funnels you should think about having and advantages for each?
Automation ROI: How much time up front does a system or funnel take to set up? How much time can it save on the back end?
What is the most interesting marketing automation trend on your radar this year? Next 3-5 years, what will the landscape look like?
What is your go-to resource for people who want to dive in deeper and learn?

About:

Let's Get Digital is a monthly meet-up for modern marketers in the ICR area brought to you by Sculpt. Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019. You can sign-up for event dates and announcements here → modmarketers.com The format is simple: ✓ We meet. Same place and time each month. ✓ We learn. A panel of pros share results, not theories. ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds. The event is completely free and open to everyone.

We're back! Live recording from Let's Get Digital event on April 18th, 2019 on the topic of Search Engine Optimization.

This episode features a panel of SEO all-stars including:


Sherry Bonelli, Owner at Early Bird Digital Marketing 
Tim Lane, Sr. Digital Strategist at Geonetric
Tyler Hakes, Principal & Strategy Director at Optimist

Questions include:


Your take on the state of SEO. What’s exciting and working in the world of content, technical, and local SEO?
What is an overrated SEO practice/tactic, and an underrated SEO practice?
What’s your Top 3-5 steps you would take to make a web page rank page #1?
What is one piece of practical advice you would give to someone starting out with SEO — a brand new site, and then an established one?
What are the SEO tools you live and swear by? What tools/apps do you recommend for those with limited resources?
What is the most interesting SEO trend on your radar for 2019?
What’s the relationship between SEO and Social channels?
What are the most important metrics to watch? How do you measure success or ROI from your campaigns?
What is your go-to resource for people who want to dive in deeper and learn?

About:

Let's Get Digital is a monthly meet-up for modern marketers in the ICR area brought to you by Sculpt. Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019. You can sign-up for event dates and announcements here → modmarketers.com The format is simple: ✓ We meet. Same place and time each month. ✓ We learn. A panel of pros share results, not theories. ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds. The event is completely free and open to everyone.

Live recording from Let's Get Digital event on March 20th, 2019 on the topic of Video Marketing. (Sad you missed seeing it live, it was pretty awesome).

This episode features a panel of Videography experts from all over including:

- Ian Servin, Video Manager at Brightcove.
- Clarity Guerra, Creative Media Manager/Producer at University of Iowa
- Sid Singh, Founder & Creative Director at Vert Motion

Questions include:
What’s performing well in video marketing right now (for your brand or audience)? What is the most interesting video / video marketing trend on your radar for 2019? Next 3-5 years? Any advice for stopping thumbs, standing out, driving engagement – what’s working in social video? Perspective on horizontal vs. vertical videos – where does it work well? What is one piece of practical advice you would give to someone starting out with video marketing? What does effective video marketing on a budget look like? What would you do if you didn’t have the team/equipment? Who is doing video personalization well? How have you leveraged personalization in videos? What are the most important metrics to watch? How do you measure success or ROI from your campaigns? What are your favorite time-savings hacks or tools? What other tools do you live by? What tools/apps do you recommend for those with limited resources? What is your go-to resource for people who want to dive in deeper and learn?

About:

Let's Get Digital is a monthly meet-up for modern marketers in the ICR area brought to you by Sculpt.
Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019.
You can sign-up for event dates and announcements here → modmarketers.com
The format is simple:
✓ We meet. Same place and time each month.
✓ We learn. A panel of pros share results, not theories.
✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds.
The event is completely free and open to everyone.