Cliff’s Notes on Profitable Coaching Cliff Ravenscraft

This is session 05 of The Mark Mason Sessions.

In this month's conversation, Mark came away with the following insights:


Mark gained clarity on how his values and rules impact his progress and success, and that redoing the values exercise more thoroughly could provide greater clarity.
Mark gained a greater understanding of the Values/Rules exercise and its overall intent and purpose.
Mark understands the need, moving forward, for goals and plans to consider life realities like responsibilities, commitments, energy levels, and margins changing over time.
Mark expressed a desire to discuss his experience with cycles of high motivation and productivity followed by seasons of procrastination and low productivity.
We did uncover that Mark's bursts of motivation often start at the end of the year when he has more free time, but he had not accounted for how priorities and available time change with the kids’ sporting seasons.
One of Mark's top priorities is being present with his family during sporting seasons, which means consciously adjusting goals and expectations during those times.
We discussed how a practice of journaling can help discover patterns that could help understand what drives these cycles.

Resources Shared

Click Here for Full Instructions on the Values/Rules Exercise
aTimeLogger app

 NEXT LEVEL COACHING PROGRAM
If you found today's conversation insightful and are looking to take your coaching business to the next level, I have an offering I think could really help you.

I facilitate a weekly group coaching program called the Next Level Coaching Program. For 90 minutes each week, I share proven frameworks and strategies to help coaches attract ideal clients and create transformation in the lives of their clients.

One of my clients who has built and sold eight-figure businesses says he gets tremendous value from each session.

If you'd like to experience this for yourself, all you need to do is email me at cliff@cliffravenscraft.com  and mention this podcast episode. I'll invite you to join two sessions for free, with no strings attached.

Take me up on this opportunity to learn from my 30 years of sales, coaching and business experience. I'd love to share what I know to help you build a highly profitable coaching practice. I look forward to possibly welcoming you as my guest.

 

In this podcast episode, I interview my dear friend Jessica Rhodes about her podcast guesting service business, Interview Connections, which she started in 2013.

Over the past decade, her business has become a powerful entity that helps individuals reach their ideal clients and expand their audience.

Listen in to learn valuable tips on how to make a strong impact when given the opportunity to be a guest on other people's podcasts.

Hear are just a few of the key insights from this episode


Appearing as a guest on other podcasts has proven to be the most effective method for reaching your ideal clients and exposing your message to a large audience.
Over the past decade, I have referred numerous clients to Interview Connections and have received entirely positive feedback.
The importance of thorough preparation for podcast interviews cannot be overstated. This includes researching the host and having a clear call to action.
Having a clear call to action is important, but possessing unwavering confidence in the value of your course of action is the key to eliciting responses.
There is a need to be fully present and engaged during interviews to establish a connection with the listeners and hosts.
Using a clear, compelling "one sheet" to make it easy for hosts to say yes and ask questions that help you achieve your goals.
Audience size numbers from directories are not accurate or transparent, and the right audience is more important than a large size.
Thorough onboarding, training, and pitching over multiple months is important for services like Interview Connections to deliver top-notch results.
Authenticity and vulnerability build strong business relationships, and local employees provide personalized service better than outsourcing.
Referral partnerships can help promote services when there is trust, integrity, and a track record of success.
Ongoing coaching can help overcome mindset blocks keeping clients from achieving their goals.
Jessica Rhodes has been running her "Interview Connections" podcast guesting service for over a decade. Our conversation in this podcast episode has convinced me to be a long-term advocate for her company.

I fully endorse Jessica Rhodes and her podcast booking services. Book a call with Jessica today at InterviewConnections.com. Let her know that Cliff sent you.
 

Below is the email follow up that I sent to Mark after this session. Pay special attention to the additional resources section which has a link to where you can find the full instructions to the value/rules exercise.Mark,

It was wonderful to connect with you during our call today.

Below, you'll find a link to the recording of our session, along with a list of insights and action items that emerged from our discussion.

💡 Insights From Our Conversation


You now understand how unconscious values and rules shape your emotional experiences in life without you even realizing it. Through this exercise, we began the process of uncovering what your current system of values and rules are.
You see how any rule that is outside of your control can trigger negative emotions like embarrassment or discouragement if not met. Evaluate how many of your rules have elements out of your control.
You recognize that by having too many rules, it sets you up to never truly feel your most important moving towards values.
You understand the value of rewriting your rules to have fewer requirements that completely within your control. I gave my example of focusing on my connection to God is the only rule required for me to feel peace, love and abundance regardless of circumstances.
You can see how identifying and challenging unconscious rules from your past can help you overcome embarrassment, disappointment, and discouragement, even when not meeting original goals and targets.

📦  Additional Resources


Click Here for Full Instructions on the Values/Rules Exercise

🎯 Action Items From Today’s Call


I encourage you to continue the process of uncovering your current system of values and rules. Of course, I also suggest that you complete the exercise by consciously creating your new intentional values and rules for moving forward. See the “Additional Resources” section above for a link to the full exercise with instructions.
Take some time to evaluate what the appropriate goals are for you to work on in the month of April, and email me a list by next Monday.

I look forward to our next session.

Sincerely,

Cliff

 

Below email followup that I sent to Mark following this session:

Mark,

It was so wonderful to connect with you during our call today.

Below, you will find a link to the recording of our session, along with details for our next session. Additionally, you'll find a list of insights and action items that emerged from our discussion today.

📼  Recording of our call


This is a link to the VIDEO recording of our call with full transcript

https://fathom.video/share/mzUJcdfN-DRiiNK4Y3LTJsu7yMnK6pZm



🗓️  Next Scheduled Session


Our next coaching session has already been scheduled at the date and time listed below:

Monday, April 1st at 2:30pm Central Time (3:30pm Eastern Time)



💡 Insights From Our Conversation


You have clearly made progress on your coaching journey since our last session, even if you didn't meet all of your goals. You've moved forward in important ways by spending time thinking about this and taking action steps.
It was insightful to hear about your experience coaching the woman through the Amazon program and how fulfilling it was to help her gain clarity and confidence to move forward. This validated why you want to pursue coaching.
I'm impressed by your willingness to thoughtfully reflect on your ideal client definition and be open to redefining it based on your recent experience with a seasoned entrepreneur who is looking to develop and online aspect for his business pursuits.
You recalled the value of like follow up using video.
You recognized that creating an environment that will provide for a professional coaching experience will allow you to better serve future clients. You recognize that you can give yourself permission to prioritize the carefully created environment for coaching over the desire to get a session scheduled as quickly as possible.
Through our dialogue, you gained awareness of the subtle resistance you may face when prioritizing the identification of prospects. We spoke briefly, at the end of our conversation, about the need to create the neuroassociations of pain and pleasure that Tony discusses in Creating Lasting Change.

📦  Additional Resources



Cliff’s Invitation Language

I'd be honored to offer you a COMPLIMENTARY 90-Minute Coaching Experience with me.

This would be my gift to you, with absolutely NO obligation and NO expectation that you'll ever become a paid coaching client.

To ensure a successful and productive session, I kindly ask you to agree to the following three conditions:


Join the call from a 100% distraction-free environment, allowing for open and candid discussions without the risk of being overheard.
Participate in the call from a location with a reliable internet connection that supports both audio and video via Zoom.
Choose a date and time for our call that you will protect and prioritize, even if other commitments arise.

In return, I promise to prioritize our session just as highly and provide you with unlimited access to all the insights and resources I have to offer during our time together.

If you're interested, there is a simple two-step process:


Please schedule the call at LINK HERE
Please complete the pre-coaching experience questionnaire at LINK HERE

I look forward to the possibility of connecting with you further.

Sincerely,

Cliff



🎯 Action Items From Today’s Call


You committed to thoughtfully crafting your invitation to the second prospective client using the language we discussed, to fully communicate the benefits they will receive.
Sending a video follow-up to your first client summarizing insights from your session and inviting them to book another will help strengthen your relationship.
Setting up your coaching environment through Zoom with full tools will allow you to deliver the highest level experience without compromise.
Creating a list of at least 10 potential clients to invite within 30 days will help you fill your available slots and move your coaching practice forward.
Optional: Commit

Welcome to Session Number 2 of "The Mark Mason Sessions."

In this series, I am coaching business leader and internet marketing expert Mark Mason, one-on-one, and you'll get to hear every detail of each of these twelve sessions.

Over the course of the year, I will work closely with Mark to help him launch his new coaching business through proven methods of attracting and serving high-quality clients. Listeners will gain invaluable insights as they witness Mark's transformation through these sessions. Each episode in this series will provide a real-world example of how the prosperous coach method creates results, serving as both inspiration and practical education for anyone looking to build a successful coaching practice. Mark's journey is sure to offer profound lessons that can be applied immediately.

If you want to hire Mark Mason as your coach, email him before his only two coaching slots are taken. His email is Mark@LateNightIM.com.The Next Level Coaching Program

If what I shared about the Next Level Coaching Program resonated with you, please email me at Cliff@CliffRavenscraft.com to discuss how you can get into this group coaching program.

I'm thrilled to announce a new "series" of content within the Cliff's Notes on Profitable Coaching Podcast.

This is the first of twelve of The Mark Mason Sessions.

In this series, I will coach business leader and internet marketing expert Mark Mason, one-on-one, and you'll get to hear every detail of each of these twelve sessions.

Over the course of the year, I will work closely with Mark to help him launch his new coaching business through proven methods of attracting and serving high-quality clients. Listeners will gain invaluable insights as they witness Mark's transformation through these sessions. Each episode in this series will provide a real-world example of how the prosperous coach method creates results, serving as both inspiration and practical education for anyone looking to build a successful coaching practice. Mark's journey is sure to offer profound lessons that can be applied immediately.

If you want to hire Mark Mason as your coach, email him before his only two coaching slots are taken. His email is Mark@LateNightIM.com.The Next Level Coaching Program

If what I shared about the Next Level Coaching Program resonated with you, please email me at Cliff@CliffRavenscraft.com to discuss how you can get into this group coaching program.