BS'ing With Brandi Brandi Good

In this episode I am joined by Barb McGrath from Above the Fold Digital Marketing and we are going to talk about online course platforms - specifically our platforms of choice, which for Barb is Heights and for me is Kajabi.

Here’s a bit about our special guest today: Known as the #GoogleGirl, Barb founded the Get Found Digital Marketing program, and one of the first Google-approved agencies, Above the Fold Digital Marketing. After more than 20 years working with local businesses, Barb knows what it takes for local businesses to succeed and be on the first page of Google.

Barb has worked with some of western Canada’s most well known brands including Conexus Credit Union, Factory Optical, Optiks International and Saskatchewan Polytechnic.

In this episode we are going to talk about our online course platforms in the following areas:


What kind/format of lesson content can be uploaded
The overall structure of courses
The ability to customize the look and feel of things
Back-end ease of use
Student experience of the platforms
Related functionality
And more!


Find Part 1 here.



Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here.

Resources:

Try out Heights - you get a 30-day free trial!
Get a 14-day free trial of Kajabi PLUS step-by-step guidance on how to create a digital product, design a sales system, and market to your audience. And get dedicated support along the way :)

In this episode I am joined by Barb McGrath from Above the Fold Digital Marketing and we are going to talk about online course platforms - specifically our platforms of choice, which for Barb is Heights and for me is Kajabi.

Here’s a bit about our special guest today: Known as the #GoogleGirl, Barb founded the Get Found Digital Marketing program, and one of the first Google-approved agencies, Above the Fold Digital Marketing. After more than 20 years working with local businesses, Barb knows what it takes for local businesses to succeed and be on the first page of Google.

Barb has worked with some of western Canada’s most well known brands including Conexus Credit Union, Factory Optical, Optiks International and Saskatchewan Polytechnic.

In this episode we are going to talk about our online course platforms in the following areas:


What kind/format of lesson content can be uploaded
The overall structure of courses
The ability to customize the look and feel of things
Back-end ease of use
Student experience of the platforms
Related functionality
And more!

Stay tuned for part 2 coming out next week!



Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here.

Resources:

Try out Heights - you get a 30-day free trial!
Get a 14-day free trial of Kajabi PLUS step-by-step guidance on how to create a digital product, design a sales system, and market to your audience. And get dedicated support along the way :)

In this episode, I’m going to talk about why you think you’re afraid of tech, the consequences of this fear for yourself and for anyone you hire to help you out, and the thing you need to do to solve these issues.

Tell me if you’ve ever experienced any of these:


You just don’t understand tech or it doesn’t ever seem to work for you
You've had a bad experience with tech
You’ve had a bad experience with a tech person
You don't trust the tech experts
You trust the non-tech experts too much


When you try to figure things out on your own you get frustrated and discouraged. When you try to outsource you often end up with a lot of wasted time and money and a sour ending to your relationship with your contractor.

Let’s dive deeper into why that is and the 1 thing you can do to avoid it.

Trust me, your contractors will thank you for it!

In this episode, I’m going to talk about some relatively simple ways to make your online business more accessible and inclusive. Yes, most of it will be tech-related, but I’ll probably throw in a few non-tech tidbits as well.

So first off, why make your business more accessible and inclusive? There are 2 reasons:


Be a decent f*****g human being
Make more money so you can live the life you deserve


Sounds pretty simple right?

In today’s episode I’m going to talk about some of the areas where you have the opportunity to make your biz more inclusive so that you can reach more people and increase your profits:


Remote working
Closed captions
Your website
Your content
Plus a few non-techie tips you can implement immediately


Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here.

Resources:

Google Workspace*
Slack
Searchie*
Descript
Rev
Kapwing
Website Planet
Compressor
Grammarly*
Textio
Better Audio & Video Content with Transcriptions
Easily Add Captions to Your Facebook Videos
High Quality Stock Photos of People of Color

In this episode, I’m going to talk about why you should not create an online course. That’s right - the girl who helps people set up their courses for a living is here to convince you not to create one. So if you’re on the fence about making your own course, listen up.

The whole “infopreneur” industry has been blowing up, and once COVID hit a lot of business owners were turning into course creators in order to keep their revenue stream flowing.

A lot of things I’ve been reading in the last few months make it sound like a course is actually a must-have and without it your business is doomed to fail.

What a load of bullshit.

No two businesses are identical, and no two business owners are identical, so if you are considering creating a course I’m going to give you some reasons it might actually be a really bad idea, and what you might want to try instead.


You’ve never taught before, you’ve never lead a workshop or webinar
You don’t have any proven teaching materials or content
You honestly have zero extra time
You are scared of technology

Resources:
Ready to create your own online course? Kajabi* is my platform of choice.

In this episode I’m going to talk about how I record videos that require almost zero editing. Because I’ll be honest, if I had to edit all of my videos, I’d never make one.

I spent a lot of time figuring this out because I knew it would be worth it in the end. I’m going to explain exactly how I do it, and then you can copy me or tweak what I’m doing to suit you best.

Here are some of the common reasons you might need to edit (I know I certainly do these things)


False start
Losing your voice or needing to cough or taking a drink break
Noise interruptions (phone ringing, partner calling for you, loud TV, etc.)
Orienting yourself after hitting the record button
Fumbling for the stop button after you’re done
Losing your place
Flubbing a line
Filler word bad habits

Listen now to find out how I’ve solved these problems for myself, plus what tools and tactics I use when I do need to make small edits.

Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here.

Resources:

Zoom*
Loom
Monosnap
BigVU
QuickTime
Descript