Givergy Givergy

In this insightful episode of 'The Secret Guide to Fundraising', non-profit experts Julia Campbell and Paul D’Alessandro discuss the complexities facing non-profits amidst evolving donor needs, tech landscapes and social media ethics. Julia and Paul delve into the dual pressures of engaging responsibly on platforms while leveraging them for visibility, shifts in donor behavior, the impact of legislative uncertainty on strategy and the need for a diversified fundraising approach. 

Our guests here truly are experts in their field. Paul D'Alessandro founded D'Alessandro, Inc in 1994 and has advised hundreds of clients on non-profit management and capital campaigns ranging in goals from $1 million to multi-billions in his nearly 30-year career. 

Julia Campbell is also an acclaimed non-profit expert named as one to follow by both Forbes and LinkedIn. With a mission to 'make the digital world a better place', Julia has helped hundreds of organizations shift to digital thinking.

This rich discussion offers practical insights for non-profits navigating 2024's digital dilemmas and fundraising challenges. Do not miss this comprehensive 'State of the Sector' review with two true titans of fundraising!

2024 is a massive year for elections around the world, which can bring a mixture of emotions for fundraisers such as uncertainty, frustration, and hope. These are pressing feelings for both fundraisers and donors, so how can charitable organizations navigate this time when the potential for significant change looms large?



On this week's episode of The Secret Guide to Fundraising, we delve into the importance of engaging your local community to ensure continued success and relevance - especially during election years.



Joining us for this fascinating chat was Senior Marketing Advisor and President & Chair of Aurora Sports Hall of Fame, Javed Khan.



Over the past two decades Javed has dedicated himself to organizations at the heart of his community. From the Aurora and Newmarket Chambers of Commerce, to local baseball teams, to Community Home Assistance for Seniors (CHATS). Javed has consistently worked hard for those in his local area and is well placed to talk about how the local community must be engaged if non-profits are to thrive during turbulent times.



Listen in to this important conversation as Javed shares some invaluable wisdom.

This week on the 'The Secret Guide to Fundraising' podcast, we’re joined by Cat Content Strategist, Samantha Bell, and Social Media Fundraising Specialist, Emilie Rackovan, to discuss the latest ways non-profits are engaging with the next generation of donors using influencers.

Samantha works for Best Friends Animal Society and also serves on the board of Mission Meow, a charity that provides grants to small feline-centric non-profits across the US. She is also a cat content influencer and has amassed over 30,000 followers on Instagram.

Emilie also works for Best Friends Animal Society, managing their social media fundraising strategy. Emilie has built a sizeable following of over 320,000 on Instagram through creating engaging animal focused content that follows the story of some of the animals living at her home sanctuary.

Inevitably, Samantha and Emilie speak about some incredibly cute animals used in their campaigns, but they also give lots of practical advice for non-profits looking to stand out in a crowded field when trying to engage influencers. Together, we explore the importance of creating mutual value, finding the right storytellers for your cause, and how to make it easy for both parties to collaborate effectively.

Listen now, hosted by Ella Jacques, Givergy's Client Services
Director.

Welcome to another episode of the Secret Guide to Fundraising. This week we were delighted to talk to Influencer Relations Specialist, Ash Collins!

Developing and managing partnerships with donors is a skill that fundraisers have perfected, but the art of applying this craft to influencers is fairly new. Working for Best Friends Animal Society, Ash oversees partnerships and collaborations with social media influencers across all platforms to promote campaigns for the organisation. With influencers becoming an ever more powerful tool for raising awareness, it’s worth exploring how non-profits should best use them for their own causes.

Best Friends Animal Society work to save animals across the United States through their sanctuaries and life-saving centres. They also collaborate with rescue groups to ensure larger numbers of animals can be rehomed within communities. By working with influencers to elevate their campaigns and connect with people across the country, Best Friends Animal Society are a non-profit finding innovative ways to stand out in a dynamic digital landscape.

If you're interested in developing relationships with influencers, making the most of your social media presence or creating a new fundraising strategy that engages young people, then don't miss this episode hosted by Givergy’s COO, Ben Crook.

Drawing up a shortlist of potential high impact sponsors for your organisation can be daunting. Who is a good fit? Will their sponsorship lead to meaningful impact? How do you manage the relationship after its inception? Having the right answers to these questions can lead to delivering real change for your organisation and the communities it serves.

We’re talking to Olivia Baston-Pitt, Senior Sponsorship Manager at Common Goal, about building and maintaining partnerships with key impact sponsors. We discuss how high-impact sponsors can be dovetailed with the power of community collaboration to achieve the remarkable.

Common Goal is an organisation that mobilises the football industry to pledge a minimum of 1% of all revenues to drive progress. They team up with high-impact community organisations, 193 of them to be precise, in order to help reshape society into an equal playing field for all.

As someone who works primarily on Common Goal’s partnership with Adidas, Olivia is well versed in managing big-name, big-impact, sponsors. So listen in as she shares some of her wisdom with Givergy's Global Client Services Director, Ella Jacques.

Join us as we explore the burgeoning relationship between non-profits and influencers with innovator Ashwath Narayanan. Ashwath is CEO and Founder of Social Currant, a business that helps nonprofits, impact organizations & issue-focused organizations collaborate with creators to reach audiences more effectively.

Since founding Social Currant in 2020, Ashwath has gone from strength to strength. In 2021, he was listed in DC Inno’s 25 Under 25, a list that showcases young people standing up to the daunting challenges our societies face today. The crossroads between fundraising and influencing are still being built, but Ashwath is leading the way. He is well-placed to explore the mechanics of how non-profits can cultivate relationships with influencers, so listen in for the tips and tricks that might help your next campaign go viral.