69 episodes
Intelligent Content Marketing Talks Intelligent Content Marketing
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- Business
An ongoing discussion on how to build a modern business model and dominate your expert niche by applying a proven and highly profitable way of doing business. Entrepreneur Stephen Barnes shares his learnings and secrets of how he's built a monopoly from nothing with no money invested by harnessing the dynamics of today's increasingly disruptive Connection Economy.
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S2Ep12: Reinventing Value and Price
To wrap up the final episode of the series, Jason discusses with Stephen what he’s learned during this series on the Power of Free. From the tips on working with the google algorithm to get to the top page 1 by using natural language techniques, dominating your niche by publishing high-quality content that answers any question that could be asked about your specialism, and understanding the true power behind ‘Free.’
For more information check out our encyclopedia at http://intelligentcontent.marketing -
S2Ep11: What's Your Platform?
On today's episode, Stephen and Jason discuss the importance of online platforms, and how it's much more than just a website.
We look at successful companies such as Netflix, Airbnb, and uber who have all created fantastic online platforms, carved out new niches for themselves, and disrupted marketplaces all over.
Stephen also discusses how he built his own online platform to help customers look for solutions to immigration problems that weren't being solved previously in his niche.
In the connection economy, your online platform is the engine for creating relationships!
For more information check out our encyclopedia at http://intelligentcontent.marketing -
S2Ep10: Do You Have Permission?
Inspired by Seth Godin's book, 'Permission Marketing,' On today's episode, Stephen and Jason discuss how you can respectfully earn your customer's attention whilst being sensitive in your marketing strategy. Today many businesses are fighting for our attention, using aggressive and outdated interruption marketing tactics that spam our inboxes, leaving us with a sour taste in our mouth.
Your customer's attention is a privilege, not a right, so you always need to have the best interest of your customer at the forefront of your strategy.
For more information check out our encyclopedia at http://intelligentcontent.marketing -
S2Ep9: The Currency of Attention
The internet today is saturated with noise and information, and never before has the value of people’s attention been more important.
Today on the podcast, Stephen and Jason discuss how by understanding and appreciating the true value of attention and changing how your online proposition is configured, your face will be seen, and your voice will be heard.
For more information check out our encyclopedia at http://intelligentcontent.marketing -
S2Ep8: The New Era of Marketing
In the last 15 years, the world of commerce has changed forever, consumers have adapted to the realities of the connection economy, but marketing has not! In today’s episode, Stephen and Jason discuss how applying Intelligent Content Marketing techniques can help businesses market their products and services in today’s connection economy.
For more information check out our encyclopedia at http://intelligentcontent.marketing -
S2Ep7: Disrupt, Disrupt
COVID-19 has very much been the catalyst for disruption in 2020.
In today's episode, Stephen and Jason discuss how we have arrived at a transition point where creative disruption when done properly, can shift the ground from underneath the feet of your competition.
For more information check out our encyclopedia at http://intelligentcontent.marketing