Sponsor Talk Avish Sood & Jason Smith

In this episode, co-host, Jason Smith sits down with Mike Palisi, President of Van Wagner College. Mike outlines his 30-year career in sponsorships, including his involvement with the sale of Nelligan Sports, starting the Van Wagner College multi-media rights division, and how his team is taking the company to new heights. He discussed the secret behind creating record-setting growth and how relationships matter in creating true partnerships.

If you're in sponsorship marketing and think of the sport of hockey, it's likely you think of one of the league's largest advertisers, Scotiabank. In today's conversation, we dive in with John Rocco (Vice President of Marketing, Scotiabank) and Dhaval Bhatt (Partner, Rethink) to find out how they approach partnership strategy and to talk about how their new groundbreaking "Hockey For All" Campaign is helping inspire a conversation around how to make hockey more diverse and inclusive.

In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketing working for both the property and brand sides of the industry. She also provides many insightful data points around sponsorship trends going into 2022, and how to negotiate partnerships while showing value with integrity.

In this episode, co-host, Jason Smith sits down with Yaron Talpaz, VP of Strategic Partnerships with Pico. Yaron outlines his career working for the largest sports media company in Israel, organizing an international basketball game in Madison Square Garden, and how Pico uses data to drive business for sponsors. His story includes the roller coaster emotions of growing a company, and how Pico is reaching new heights.

In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends time talking about the best way to negotiate through a sponsorship, and how sales is more about education than convincing.

In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on introducing brands to sponsorship marketing at zoos and aquariums. They cover a range of topics from creative marketing strategies to how brands should market to families.