Morning Marketing Memos James Green
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- Business
Morning Marketing Memos is a stream of conscious thoughts as I go on a morning walk, literally rambling physically and verbally.
These bitesize voice notes are loosely based around marketing and social media stuff for any one interested in social media, growing a business, digital marketing tips and advertising psychology
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#16 The Social Dilemma: an honest review from a Social Media Advertising Agency
FROM YOUTUBE: https://youtu.be/irdd80qc27c
My honest, unfiltered review of Netflix's new documentary The Social Dilemma π€³
There were lots of great points made and it bought to life the WHAT and the HOW of social media algorithms and how they work π§
But here I wanted to raise some questions on what was ignored and ask is it social media and the platforms that are fully responsible?
Or is it a problem more with people, the media and society that needs to be addressed with social media just being the current scapegoat...
The focus now should be on solutions, education and prevention to make progress! -
#15: The Godfather Offer
"Give them an offer they can't refuse"
I see a lot of marketing campaigns that are perfectly well 'structured'.
They may have followed all the correct steps, principles and techniques and it all makes logical sense.
But they aren't creating enough desire because their offer is π©!
Follow the Godfather's advice and create an AMAZING offer, where your dream target customer CANNOT refuse!
Think how to piss off your account and delight your customers.
Go above and beyond in delivering value and excitement.
Getting someone to transact for the first time is always the hardest...
To grow your business you need to make that process as easy as possible.
It's all about playing the long game and thinking about each new customers LIFETIME VALUE.
Create an incredible offer that creates PR, attention and talkability around your business... (as well as stopping people from scrolling on their newsfeed!) -
#14: Rest , Reset & Taking Risks
Back (just in time) from a break in Portugal.
A quick-fire episode with 3 key takeaways...
1. Why you should keep taking mini-risks
2. Why you shouldn't feel guilty about relaxingΒ
3. Get over yourself!
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π BOOK A CALL TO HELP GROW YOUR BUSINESS π https://campaign.evergreen-growth.com/6minsocial
πΉ YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber
π± Instagram https://www.instagram.com/evergreen_growth/
π± Facebook https://www.facebook.com/EvergreenGrowth/
πΌ James' LinkedIn https://www.linkedin.com/in/jamesgreen22/ -
#13: Facebook Ads don't work!
Facebook Ads don't work...
If you are shit at them!
Facebook Ads dpn't work if you don't if you don't know who you are targeting
Facebook Ads don't work if you don't persuade or attract people with your offer or your products or your copy or your images or your landing page!
Facebook Ad's don't work if you don't persuade or attract people to give a s*** and click your ad
Facebook Ads don't work if you don't grab people's attention- you're competing with pictures of pizza oozing with cheese, puppies doing something cute and photos of people's previous ex's and current partner's and potential future partners
Facebook Ads don't work if you don't give it enough 'juice' (aka money and/or time)Β
Facebook Ads don't work if you stress over tiny minutiae without getting the whole purpose and structure of a campaign right!
Facebook Ads don't work... if you are shit at them!
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π BOOK A CALL TO HELP GROW YOUR BUSINESS π https://campaign.evergreen-growth.com/6minsocial
πΉ YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber
π± Instagram https://www.instagram.com/evergreen_growth/
π± Facebook https://www.facebook.com/EvergreenGrowth/
πΌ James' LinkedIn https://www.linkedin.com/in/jamesgreen22/ -
#12: How driving instructors can get more clients π
This is the 2nd time I just keep my eyes peeled on my morning walk and came across a gem with Compass Driving Instructors going past (hats off to the learner driver getting the practice in early in the AM!)
Here I break down exactly how driving instructors should be utilising Google Ads, Facebook Ads and retargeting via YouTube to generate clients, build trust and get infront of the 2 key target audiences in there market... the wannabe young drivers and their parents of soon-to-be 17 year olds.
Literally I bet some simple Lead ads thrown up in less than 5 minutes will perform really well for anyone.
However if you spend some time creating valuable content, a persuasive landing page and a fully automated lead-gen funnel this will be invaluable to any instructors looking for:
π· more money
πmore clients
β³more time
πmore freedom
Share with any driving instructors you know, I'll also be outreaching plenty as this is the perfect niche...
For that software that helps you take bookings, payments & sync with your diaries go to https://acuityscheduling.com/?kw=YToxNjYyNzkwMg%3D%3D
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π BOOK A CALL TO HELP GROW YOUR BUSINESS π https://campaign.evergreen-growth.com/6minsocial
πΉ YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber
π± Instagram https://www.instagram.com/evergreen_growth/
π± Facebook https://www.facebook.com/EvergreenGrowth/
πΌ James' LinkedIn https://www.linkedin.com/in/jamesgreen22/ -
#11 KISS: Keep it simple stupid π
Stop creating your own barriers and problems to starting your advertising campaign.Β
Things donβt always have to be perfect to start and get things going.Β
You will learn more by just diving head in and tweaking and improving campaigns as you go with actual data from your audiences reactions to a campaign.Β
You can never waste money with an ad campaign, you are simply finding out what doesnβt work!
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π BOOK A CALL TO HELP GROW YOUR BUSINESS π https://campaign.evergreen-growth.com/6minsocial
πΉ YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber
π± Instagram https://www.instagram.com/evergreen_growth/
π± Facebook https://www.facebook.com/EvergreenGrowth/
πΌ James' LinkedIn https://www.linkedin.com/in/jamesgreen22/