App Life Podcast - Grow Your App Business Khwan & Simon

In this episode we talk about our new process of hiring A players. As we got more applicants for certain roles, we added another interview to the process.

We talk about:

- Our current process of selecting and interviewing candidates
- The screening interview
- The case study interview
- The Who interview
- The reference interview
- Interview best practices

Resources mentioned: 

Geoff Smart - Who https://www.amazon.de/-/en/Geoff-Smart-ebook/dp/B001EL6RWY

Our previous episode on hiring: https://anchor.fm/app-life-podcast/episodes/36---How-Do-We-Hire-A-Players-esei1s

Today we talk about ways to analyze your app and web audience with Google Analytics 4.

We cover

- Ways to setup Google Analytics 4 on mobile and the web
- The difference between Google Analytics 4 and Google Analytics Universal
- What events to track inside an app
- How to plan your tracking
- Limitations of Google Analytics
- Alternatives to Google Analytics

In this episode, we talk about sponsored startup programs and our experience with it.

We talk about
- The programs we successfully applied for
- What are the benefits of sponsored programs?
- How to apply?
- Pitching best practices
- What to do when you're excepted?
- Examples of local government programs

This episode is all about in app purchases!

We talk about

- What types of in app purchases exist (one offs, subscriptions)
- How to implement in app purchases in your app
- Should you use your own server?
- Apple's and Google's payment system vs Stripe
- Consequences of the recent decision in Epic's lawsuit against Apple
- Frequent in app purchase problems and how to fix them

Resources mentioned: https://www.revenuecat.com/

Let's talk about our blog today, https://ling-app.com/blog . It's been a wild ride from starting the first few posts about learning Thai to creating a content machine that churns out over 20 articles per week (and counting).

We cover:

- Why we started our language learn blog in the first place
- Initial strategy and how we shift over time
- When should you start hiring content writers?
- Tips and best practices for SEO
- What kind of content should you focus on?


Note: We decided to switch to a bi-weekly release schedule from now on. Stay tuned!

- Resources mentioned: Auto video creator via AI https://lumen5.com/

This time we talk about our experience with working with clients. How does this compare to developing your own product?

We share

- The pros and cons of working with clients and making your own products
- What do to when you're just getting started
- Things we learned when working with clients