Evil Crazy Genius Alisa

This episode’s guest is David Angel, a Sales Coach that every single salesperson needs to hear.   
- Starting as a door-to-door salesman 
- Sales for your own business  
- Marketing vs Sales  
- Don’t be attached to your assumptions and strategy  
- Social media presence is often more impactful than having a website   
- Adapt your content to platform’s best practice trends  
- Don’t learn things by yourself when you can get a teacher  
- Avid user =/= good content creator  
- Smart way to be weird and original yet popular  
- “If you’re looking for a mentor or a coach, you’ll wanna find someone who you won’t be best friends with but someone who’s different to you. Their strengths are your weaknesses.”  
- How to advance when you feel like you’ve reached the ceiling  
- Law of Attraction + Confirmation bias in Sales  
- Does “Fake it till you make it” work?  
- Why there are some many coaches and mentors?  
- Anti-Anxiety keywords  
- Secret to achieving big goals  
- Prospecting: key DOs and DON’Ts in 2020  
- Is it okay to lie to make the sale?  
- How to close?  
- Treat each lead with the same energy and input  
- How to bind resilience and not be affected by rejection?  
- Excuses, excuses, excuses  
- Self-sabotaging  
- Baby mindset  
- Time hacking  

Book that will change your life: https://amzn.to/32710th 

You can find David here:  
https://shor.by/TheSalesAngel 
https://www.instagram.com/thesalesangel/

Find Alisa here:
https://boredeyemedia.com
https://www.linkedin.com/in/alisaczar/

This episode’s guest is Dancho Dimkov, Founder of BizzBee Solutions, a consulting company that has worked with 300+ clients and countless projects. He specialises in the B2B world - working with Entrepreneurs, Startups, SMEs. 



- B2B outreach is an art, not a science

- Build relationships casually instead of pitching fast and high-pressure (incremental investment)

- Seduce and create intrigue

- Ask for permission to proceed

- It’s email marketing not email sales

- Being a digital nomad

- Creating a self-sustainable company

- Create your own problems to grow

- Superhero mental model

- Parkinson’s law

- Pareto law

- Perfectionism

- Why people were cutting the bread before putting it into the fridge

- Outreach process formula

- Writing a book process and problems

- Experience, passion, love are the key success factors to starting a business

- Ideal client persona

- Complexity is a bad idea

- Badass outreach 1-2-3 step formula

- Social proof

- Using your fortés like being a women in outreach

- Using linkedin for dating



Book recommendations:

Predictable revenue by Aaron Ross



Find Dancho here: 

https://www.linkedin.com/in/dancodimkov/

https://www.bizzbeesolutions.com/

https://www.facebook.com/danco.dimkov



Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/

Or add me on Clubhouse: @alisaczar

This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company. 



- Guerrilla stunt with 3000 panties on a Lamborghini

- Guerilla stunt for egg marketing board of British Colombia 

- Podcast marketing is a niche skill

- How to start a company. SMARTLY. Not engaging in procrastination whatsoever.

- Seth Godin - Shipping 

- Aiming big is more feasible 

- Serendipity

- Depression cure



Book recommendations:

Grant Cardone - 10X

Think and grow rich - Napoleon hill

Reboot - Jerry Colona (CEO whisperer)

The one thing - 

Psychocybernatics

Out on a wire

Autobiography of bob Iger (CEO of Disney)



Find Roger here: 

https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca

JARaudio.com

Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting  [JARaudio.com/webinar](http://jaraudio.com/webinar) 



Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/

Or add me on Clubhouse: @alisaczar

This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company. 



- ROI-driven podcasting

- Creating podcasts for brands

- Overcoming skepticism of anything “brand-produced”

- Future of podcasting

- Technological opportunities of storytelling

- https://chartable.com

- Paid advertising for podcasts

- Marketing for podcasts:

1. PR for podcasts (ex. buzzfeed) - how to create media kit, pitch to the media...

2. Merchandising - get the show featured on the directory on Apple Podcasts, Spotify, Stitcher (they are editorial decisions)

3. Cross-promotion with other podcasts

4. More bucket - using your unfair advantage

- The KEY factor to having a well produced podcast that is destined to grow



Find Roger here:

https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca

JARaudio.com

Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting  [JARaudio.com/webinar](http://jaraudio.com/webinar)

Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/

Or add me on Clubhouse: @alisaczar

This episode’s guest is Michael Georgiou, the co-founder at Imaginovation, and the host of Tales from the PROS podcast. I am an avid entrepreneur, creative marketer, passionate business storyteller, and a member of the Forbes Communication Council.

We will talk about:

- Bootstrapping to 7 figures 100% organically despite having a not unique idea
- Tech guy + creative guy -> yinyang make the best partners
- Just keep moving forward even though you’re not making enough money and you’re working a lot of hours. Keep pushing.
- The biggest problem of bootstrapping
- It’s easier to acquire funding if you’re a product business
- From 0 to 1M in 5 years
- Fluctuations are normal, ride the wave
- Take it easy on yourself 
- Remember your “why”
- Humility and Gratitude
- Interacting with people who are putting up a front
- 25k-30k monthly visitors from organic traffic
- Anything is possible - is a good brand if you can deliver
- Lead funnels - Linkedin, interactive elements..
- How to find a good mentor?

This episode’s guest is Raj Goodman, founder of Goodman Lantern, a content marketing company. He is no stranger to starting companies and has a fresh no-BS approach to marketing. 



- People buy with emotions but justify with logic

- “Tell better stories” 

- Highest ROI ever - Red Couch

- Follow your gut instinct but don’t forget to A/B test

- Before launching or making anything A/B test your idea, get clients through the door

- The unthinkable aspects of organising hen and stag parties business

- Delegation and how to properly do it = the key to success

- Leadership pillars 





Try gopinleads:

https://www.gopinleads.com/



Try Goodman Lantern 2h free trial:

https://goodmanlantern.com/subscription-sign-up/



Book recommendations:

- Don't make me think by Steve Krug

- How to win friends and influence people by Dale Carnegie



Find Raj here:

http://goodmanlantern.com/)  

https://www.linkedin.com/in/rajanand/





Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/