Emerging Texas Strong Earnest Media, Linsey Lindberg

In this final show of Season 2 we look at the lessons that Covid taught us and how those lessons have caused real life changed in your business models. 

I was dying to get into some REAL conversations to ask: Has the past 2 years affected your identity as a Small Business Owner? Has it forced you to reassess your dedication to your skills, your business and your paradigm of what life is?

In Part 2 of this 2 part series, What Your Accountant Wants You To Know, we dig deep with San Antonio CPA, Debi Malone, who has been my accountant for 5 years. Today we cover her client pet peeves, her forecast for the recovery and solid advice for finding a CPA that is the right fit for your business.

Every small business owner needs a professional team to keep things moving strong and flowing right. One of those people on your team is your CPA or accountant. It’s so important to find the right accountant for your business and to establish a good working relationship that person so they can fully understand your business’ needs, short and long term goals - and so that they can help with financial strategies and advice to keep you both in compliance with the laws and also aware of the incentives available to you. 



Over the year we’ve gotten to know some fantastic small business owners in Texas and I’ve been wondering how they faired during the summer that tracks with Q2 & Q3. In that time we saw a massive rollout of the vaccine, increasing numbers in travel and tourism and a general sense that people are ready to return to life as usual. That’s all fantastic - BUT - when it’s coupled with localized spikes in case numbers around the state, supply chain disruptions, and the uncertainty of this moment, we wanted to check back in with some of our guests from Season 1 to see how the year has treated them thus far.

The past 18 months have been hard. 
How you show up as a boss and how you support and build your team is more important than ever. 

This week we look at the subject of Emotional Intelligence, in a deep-dive with our Dallas based Emotional Intelligence expert, Marcel Brunel of The Brunel Group.

I’ve spoken with a number of business owners about surviving the pandemic at this point, both on and off the microphone and one thing that continuously surprises me and makes me feel seen is when I hear a business owner say, “this moment actually feels HARDER than 2020” And I tell you what, I feel that too. Having a shortage of available workforce in the service, hospitality, healthcare and most blue collar jobs - it’s making this recovery feel like a cruel joke and a one-two-punch to us small business owners. There is finally work! We’re getting calls from everywhere! And we are so understaffed that we’re killing ourselves trying to keep up!! We are people dying of thirst who are given a fire hose to drink from! Only without the teams to keep up.