Trigger Strategy Tom Kerwin and Corissa Nunn

This one's definitely designer-centric. And it's pretty hard to explain without visuals, but we give it a good go.
Tom talks about the shift that conceptual models enabled for him. When he was a younger designer, he often struggled to articulate design decisions, struggled to defend elements of the design that were crucial for things to be coherent, and constantly butted up against technical architecture that made it weirdly hard to design easy-to-use software. Once he figured out how to make and socialise a conceptual model, and then evolve the design around it, everything got way easier.
We talk through what a conceptual model helps you do if you're designing a software product or service, how you can use them to diagnose tricky problems, and share some references to help you get started.
References:
OOUX by Sophia V Prater
UX Magic by Daniel Rosenberg
Domain Driven Design
Elements of Product Design by Jamie Mill

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In this one, we talk about complexity in parenthood and in business. In both cases, there are plenty of people willing to sell you "the way" in their book. And there are millions of books that disagree, so anyone can cherry pick one that fits what they would like to be true. This is what you get when you try to treat a complex, dispositional system as if it were ordered and causal. And it's why so many of the efforts to determine what is the "best" way to parent, or run a business, or live a good life, end up inconclusive, contradictory and confusing. We talk about how we cope with all this.
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Some constraints are limiting, some are enabling. But what's the difference? What if most constraints are both at the same time? (Depending to some degree on your perspective.) We talk through lots of examples of constraints from design and Twitter poetry, through Lindy Hop and yoga, all the way into business breakfasts and research operations.
We reference a book by Alicia Juarrero. we can't remember the title during the podcast. It's Context Changes Everything: https://mitpress.mit.edu/9780262545662/context-changes-everything/
We also reference some past episodes where we talk about emergent properties and hint at constraints – check out episodes 10, 11, 12 and 14 in particular. But if you listen to most of our episodes we bet you'll find examples of constraints and emergence :D

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Our jumping off point today was a video from YouTuber Caroline Winkler about making friends as an adult. She instructs us to tell ourselves that when someone doesn't want to be your friend, it's always something practical in their life: they're too busy, they're about to move away, things like that. And it left us wondering: but what if it IS you? We've all met people we didn't like. What if you're a person someone doesn't like?
But hey – perhaps it's helpful to hold on to the delusion that it's never about you? What we call "distribution" is a painfully slow, ambiguous investment. Maybe we need some delusion to carry on when it feels like a slog? Maybe that's healthy? But then how will you know if it is in fact you?
We unpack more stories that might be going on when we can't seem to find friends or customers. Whether you're trying to make bookish friends at a gabba rave, or trying to find customers for your achingly cool new startup, this one's for you x

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Important note for this episode: scientists have recently discovered that humans are in fact not exactly the same as bees. But we don't let that stop us taking some metaphorical lessons from our tiny, stinging, honey-making buddies. We share some cool bee facts, and consider how we could be more bee in our lives and businesses.
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Wanna be a YouTuber? You have to make a lot of videos. Wanna be a blogger? You have to write a lot of articles. Wanna be a startup founder? You have to make a lot of sales. For lots of goals in life and business, there's at least one necessary (but not sufficient) activity that you need to do over and over again. So you need to be able to do it a lot. At least 100. In this episode we talk about why this approach works and how it's different from more common styles of business objective.
PLUS: new recording setup! What we were using before has just shut down so please bear with us as we figure out new tools.

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