The Maeve Ferguson Podcast Maeve Ferguson | Evergreen Coaching Business Expert.

The Importance of Knowing Your Numbers, with Leandra Nisbet
Leandra Nisbet is the founder of The Stingray Advisory Group. Her focus is on making complex business tasks approachable and actionable for entrepreneurs. She's passionate about empowering business owners to leverage their numbers effectively.
We dove into some of the biggest mistakes that entrepreneurs make in their online business, as it relates to finances. 
First Mistake: Not Separating Personal and Business Finances:
Many entrepreneurs overlook the importance of separating personal and business finances. Having a dedicated business account streamlines financial tracking and saves time and stress in the long run. Second Mistake: Trying to Serve Everyone:
You must niche down and be intentional with your target audience. Trying to serve everyone dilutes your brand and marketing efforts. Focus on engaging with the right audience for your business. Third Mistake: Lack of Systems and Processes:
Not having systems in place can hinder business growth. Establish processes for project management, expense tracking, and income management to ensure efficiency and scalability. Project Management Tools:
We discussed project management tools like Zoho Projects and Asana, emphasizing the importance of centralized platforms for effective project management. Cash Flow Management:
Cash flow is essential for business survival. Regularly track income and expenses, analyze historical data, and forecast future cash flow to make informed financial decisions. Three Steps to Start Tracking Numbers:
Begin by reviewing expenses: Analyse your bank statements to understand where your money is going. Implement systems for income management: Set up automated invoice reminders to ensure timely payments. Develop a budget: Start with a simple budget template or use accounting software to track income and expenses regularly. Expense Planning Calculator:
Leandra offers an expense planning checklist and calculator to help entrepreneurs track their finances effectively. Remember: Knowledge is power. Don't be afraid to use data to your advantage and take control of your business!  Get The Calculator: https://go.stingrayadvisorygroup.com/1v5ud3lh

Let's Spill the Tea on Finding Your Ideal Client's Struggles!
Hey hey my lovely! Welcome back to The Maeve Ferguson Podcast, the spot where we spill all the gold on crushing it with your evergreen course business. And let me tell you, if you're thinking of swiping left on this episode, nuh-uh! You're gonna want in because missing out... It's like skipping your morning coffee – just don't do it. Today, we're diving into five surprising places where you can eavesdrop on your dream clients and snag their exact lingo. 
Segment 1: Amazon Reviews - Finding the Real Talk
Imagine Amazon reviews as your BFFs spilling the tea on what's up. No, no, no! We're skipping the 5-star and 1-star reviews. They're like the good and bad exes – drama! We're sliding into those 3-star reviews. Copy-paste the juicy bits into your secret language vault. No sanitizing, okay? We're keeping it real! Segment 2: Social Blade - Stalking the Big Guns
Social Blade is like our VIP pass to the A-listers' audience's secret language. Pop on those virtual shades and stalk the big players in your field. YouTube, Instagram – wherever they're spilling their secrets. Capture the comments that scream, "OMG, that's so me!" and sprinkle them into your language bank. It's like a sprinkle of magic for your evergreen course business.  Segment 3: Social Media Groups - Let's Get Chatty
LinkedIn, Facebook groups – it's like a virtual coffee shop where your peeps spill their tea. Copy-paste the real talk from your dream clients. Their complaints, dreams, all of it! This ain't a one-time thing either. It's a quarterly tea party. Stay in the loop with what's hot in your clients' world. Segment 4: Clarity Calls and Coaching Submissions - Tea Time IRL
Transcribe those calls like you're a detective decoding a secret message. Dive deep into the Q&A – the real struggles your clients are whispering. Copy-paste it all! This isn't a one-hit wonder. It's your ongoing tea subscription – spill the tea, receive the gems. Are you gonna be the action taker who commits to this language treasure hunt? Send me the word "commit,"  over on IG and let's chatn making your evergreen course business dreams a reality. I'm here cheering you on! 
 

In this week's episode - the amazing Julia shares her passion for helping women, especially moms, achieve a balanced life, successful business, and make an impact while avoiding burnout.
She outlines her approach, combining business coaching with DNA frequency activations to assist in personal growth.
Julia explains DNA activations, describing the various forms they can take, including language, codes, sacred geometry, and her unique method using frequencies. She emphasizes the presence of "junk DNA" and how activating it enhances the manifestation of desires.
Frequencies and vibrations are discussed, with Julia explaining how her process works from the inside out, helping individuals naturally align with their desired vibrations. She elaborates on the transmission of instructions energetically, drawing parallels with mRNA vaccines and their impact on DNA.
Frequencies are highlighted as powerful tools for achieving various outcomes, drawing from Julia's awakening in her spiritual journey. She uses the analogy of radio transmission to explain how information is transmitted from one's higher self to another's through frequencies. We explore the practical aspects of DNA activation, delving into the complexities and technicalities.
To get your ideal client activation click here

Today I want you to think about Strategic Thinking.

 

When we operate from a place of day to day, reactionary work, we struggle to grow our Coaching Businesses. And thinking Strategically in terms of your Offers, Revenue and Team will really pay off in your Coaching Business.
 
See I have learned the hard way, what the 4 pitfalls have cost me in my business AND HOW THEY DISTRACT YOU FROM SUCCESS.
 
And today I invite you to take a moment, look for these pitfalls in your own business and see how You can become more Strategic in your thinking and in your work.
 
DM WAITLIST over on IG and I will be in touch with all of the details when founding member pricing is available. 

I've got a story to share that takes me back to a time when I made a serious mistake in my online coaching business – one that almost drove me crazy. Today, I want to spill the beans on what happened and how it nearly cost me the success I was dreaming of. So, grab your favorite beverage and settle in for a real talk.
Alright, let's rewind a bit. Back then, my coaching business was all about high ticket offers. Sounds good, right? Well, not exactly. I realized I was missing out on connecting with so many incredible people who couldn't quite reach those high prices. Lesson learned: high ticket ONLY can be a double-edged sword.
Picture this: I, too, have been on the other side as a coaching participant. Jumping from one 10k program to another, only to find out that some didn't quite match up to what I was already teaching myself. Cold sweat, anyone? It hit me hard that there had to be a better way to bring value BEFORE people dive into your high ticket
Enter the hero of the story – micro offers. These little gems changed the game for me. They became the secret sauce to building trust with potential clients. Think about it – lower barriers, specific problem-solving, and immediate wins. It's like giving them a taste of success right from the start.
Now, let me share my Micro Offer Formula. It's not about those gimmicky, valueless trip wires. No, no. These offers are jam-packed with value, delivering on a specific promise. We're not throwing in the kitchen sink, but we're definitely stirring up desire for the next step, whether it's a mid-tier offer or diving straight into the high ticket program.
One of our fantastic clients recently woke up to a sale from her brand new micro offer. It's like having a 24/7 trust-building machine working for her. Imagine that – a machine that keeps on giving and ascending clients into her coaching program. Beautiful, isn't it?
Alright, lovely souls, here's the deal. I've got something special for you. Head over to my Instagram, and drop me a DM with the word "masterclass." Why? Because I want to invite you to a free masterclass where I spill all the secrets on creating your own converting micro offer in just three days. Trust me; it's a game-changer. Can't wait to see you there! 

This week's episode is a short yet impactful one, focusing on a powerful experience that recently reminded the host of a valuable lesson from 2017. The central theme revolves around questioning what we believe to be true and examining the stories we tell ourselves.
I delve into personal insights provided by their mindset coach, Kashia Rutkowiak, emphasizing the ability to create narratives in our minds that influence decision-making. This self-reflection extends to personal and business aspects, and I would love you to identify and challenge stories you may be telling yourself.
The episode draws parallels to common narratives in business, especially those heard during sales calls. I encourage you to analyze your beliefs at different stages of your business, from top-of-funnel cold audiences to client delivery, and question the validity of your narratives.
Top of Funnel:
Reflect on stories told about attracting cold and warm audiences. Challenge beliefs that may not align with the actual situation. Middle of Funnel:
Explore narratives around the latest strategies and tactics for building email lists. Examine the reasons people join your email list and question assumptions. Nurturing and Sales Mechanisms:
Analyze beliefs regarding sales mechanisms. Address any preconceived notions from past experiences or external influences. Client Acquisition:
Question beliefs about the affordability of your niche. Challenge assumptions that may hinder successful client acquisition. Client Delivery:
Reflect on personal insecurities regarding client satisfaction. Acknowledge and challenge imposter syndrome and self-doubt. I encourage you to take time to scrutinize each aspect of your business model and personal life. By questioning beliefs, you may uncover stories you've been telling yourself that may not align with reality. 
 If you found this episode valuable, don't forget to leave a review and share it with others. Sharing insights with fellow experts and coaches can lead to those enlightening "aha" moments.
You can connect with Kasia here