9 episodes
TSP Talks The Scott Partnership
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- Business
TSP Talks is a podcast by global scientific communications agency, The Scott Partnership Group www.scottpr.com. Content will include advice about reaching scientific audiences, generating leads, communications case studies and discussions with experts in b2b and life sciences.
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TSP Talks Episode 9: maximising tradeshow ROI
In this episode, Louise talks to Lee Ali, who is the founder of Expostars, a Manchester-based trade show performance agency. Lee and Louise discuss how businesses can get the most out of their tradeshow investment. From selecting the right people to perform the specific roles on stand, to promoting your presence to the target audience and capturing and following up on leads, they offer tips on how to plan and execute a successful tradeshow.
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TSP Talks Episode 8 - Generative AI
TSP account director Danny Kershaw and Phil Birchenall, founder of consultancy Diagonal Thinking, explore the opportunities - and risks - presented by the new wave of generative AI tools for marcomms within technical and scientific businesses.
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TSP Talks, episode 7: Emerging trends in the analytical instrumentation market
In this podcast, Sarah Martin-Tyrrell, scientific communication lead at The Scott Partnership, is joined by scientist, Richard Kent, to talk about emerging trends in the analytical instrumentation and life sciences markets.
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TSP Talks, episode 6: Making the most of the media
In this podcast, Alison Owen, senior account director at The Scott Partnership, is joined by communications consultant Nicola Appleby to talk about how to handle the media, why it's an important part of your business strategy and how to make the most of every opportunity.
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TSP Talks, episode 5: 25 years of The Scott Partnership
Georgia Smith talks with CEO of TSP, Kath Darlington, to coincide with TSP's 25th anniversary. They discuss where the agency began and how things have changed both for TSP and the wider PR industry over those years. Listen in to hear some of Kath's highlights so far and what's next for The Scott Partnership. We'd love to hear your stories of how PR has changed, so do get in touch via the website www.scottpr.com.
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TSP Talks, episode 4: The return of the tradeshow
Louise Reid talks with life science blogger Rizwan Chaudhrey about his recent experiences of getting back out and about to life science conferences and trade shows. They discuss the benefits to exhibitors and visitors of attending in person, the options for attending virtually and some of the adaptations that have been made that looks set to become permanent. If you're considering exhibiting at an in person event in 2022, contact us to find out how to maximise your ROI.