Marketing Muscle Up Show With Richard Toutounji Richard Toutounji

Welcome back to the Marketing Muscle-Up podcast! In this episode, I'm recording from my car while stuck in traffic after visiting several client studios in Brisbane, Queensland. Today, I'm reflecting on the current state of the fitness industry and sharing some insights into what it takes to succeed. One key takeaway is the importance of the owner-operator model. When business owners are actively involved in their business, even if not directly teaching classes, their business tends to flourish. However, balancing personal interests and business needs can be challenging. I delve into strategies for staying engaged and growing your business by replacing yourself in roles that no longer serve you and focusing on areas that light you up.


[1:15] - Introduction and setting the scene from my car in traffic.
[3:30] - The importance of the owner-operator model in the fitness industry.
[5:45] - Challenges of maintaining interest and energy in different aspects of the business.
[8:10] - Strategies for replacing yourself in roles to prevent burnout and ensure business growth.
[11:20] - The need to continuously grow and adapt in the evolving fitness market.
[13:45] - A real-life example of a client successfully delegating roles to passionate staff.
[15:30] - Closing thoughts and encouragement to share feedback and tune in for more episodes.

Thank you for tuning in! I hope you found this episode valuable. If you enjoyed it, please rate, follow, and share the podcast with your friends. Your feedback is always welcome, and I look forward to bringing you more insights and strategies in the next episode.

Timestamp:

Welcome to another episode of the Marketing Muscle Up Podcast Show! Today, Richard Toutounji talks with Ken Baldwin, Director of Perform Better Australia and founder of the Healthy Aging Institute. They discuss the booming trend of active aging, debunk myths about older adults in fitness, and explore how fitness professionals can tap into this growing market. Don't miss out on this insightful conversation!



Timestamps:

00:00 - Introduction

00:46 - Importance of the aging demographic in fitness

02:24 - Ken Baldwin's background and passion for healthy aging

05:19 - Overview of Perform Better Australia and the Healthy Aging Institute

08:23 - Growth trends in active aging

12:24 - How to market to the aging population16:11 - Creating a welcoming fitness environment for older adults

21:35 - Predictions for the future of active aging in Australia

23:54 - Special discount for the Healthy Aging Summit


Tune in now to gain practical tips and strategies from one of the leading experts in the field!

We have a special offer for our listeners! Use code HAS50 for $50 off your registration to the Healthy Aging Summit on May 31, 2024, in Brisbane. 🌟 https://healthyageingsummit.com.au/

In our latest session, Join me and Sam Waller of Stepz Fitness Franchise as we dive deep into valuable insights and tips for success. With discussions ranging from perseverance to marketplace dynamics, this episode is packed with wisdom!Sam Waller is an influential leader in the Fitness Industry. Having achieved what most could never dream of in a life-time going from PT to Franchisee to ultimately becoming the Franchisor of Stepz Fitness. He will be the first to admit the path hasn't been easy. 

Highlights:


Celebrating persistence and dedication 
Practical tips and honest insights 
Exploring opportunities with Stepz Fitness 

If you're looking to step up your game or know someone who could benefit, share this episode and let the inspiration flow!

Dive into our latest podcast session! Meet Gavin, the brilliant mind behind The Profit Analyst podcast! Gavin's on a mission to empower business owners through their numbers.Join me and Gavin as we discuss simplifying business numbers, understanding the profit formula, and managing multiple businesses. Click on the link in our bio to listen now

Join us in this episode as Robyn Rix takes us on a journey through the world of Pilates. From its origins with Joseph Pilates to its modern adaptations, Robyn delves into the history and methods of this popular exercise form. Discover how she transitioned from student to studio owner, learning valuable lessons along the way. Robyn also shares insights into marketing strategies for Pilates studios and the role of organizations like the Pilates Association of Australia in advancing the industry. Whether you're a seasoned Pilates professional or just starting out, this episode offers valuable advice and inspiration for success in the field.

🎙️Glen Taylor has a behind the scene hit show “Taylor Made Chaos”, exposing the unseen parts of the fitness industry.



 Former army personnel turned Torque APAC Sales Director at TalkFitness and Fit Into Shape, Glen shared valuable tips for maximising gym/studio setups, and touched on the exciting up and coming booming fitness scene in the Asia Pacific.



In this episode We dive into the depths of the fitness industry, equipment sales, and Glen's incredible career journey, along with his hit show 🎥😃.



Join us now as we find out what is happening in the world of gym set-ups and the direction of the industry.🏋️‍♂️