SEO Unfiltered Geeky Tech

In this May episode, Genny dives deep into the first two components of E-E-A-T: Experience and Expertise. Understanding these elements is crucial for creating high-quality content that Google values, especially for Your Money or Your Life (YMYL) sites. How do these aspects influence content quality and how can you demonstrate them in your content?Key Episode TakeawaysImportance of E-E-A-T: Why Google focuses on these factors and their relevance to YMYL sites.Experience vs. Expertise: The simi...

Today, Genny aims to help listeners wrap their heads around core web vitals, which are key metrics used by Google to assess user experience on websites. She breaks down the three core metrics: page speed (measured by Largest Contentful Paint or LCP), interactivity (measured by Interaction to Next Paint or INP), and visual stability (measured by Cumulative Layout Shift or CLS).Using layman's terms, Genny details what each metric measures and how it affects user experience and SEO r...

In this month's episode, we're diving deep into the essential ranking factors that could make or break your website's visibility this year. If you know your way around SEO, none of these things should be too surprising, but they do bear repeating because they're SO important.Here's a cheatsheet of today's discussion:Crawlability: Make sure Google can effortlessly crawl your site. Google's reducing its crawl frequency, so it's vital to have your site primed and ready. Also, check your robots.t...

It's been a little over a year since ChatGPT became public and exploded onto the scene. So many of us were overwhelmed, awestruck, excited, and even a little bit anxious about its seemingly limitless capacity. It obviously did not take us long to envision a world that almost every 19th century science fiction writer warned us about; a world in which the creation becomes more powerful than the creator (how many times has Mary Wollstonecraft rolled over in her grave in the last 15 months?).But ...

Let's start off the new year with a simple question: do all pages need to be optimised? And really, what is the difference between an optimised and an unoptimised page? We can't believe we've gone through three seasons of SEO Unfiltered without having addressed these very simple questions. Well, today we are going to answer them once and for all.Whether you're new to digital marketing or have been plugging away at your own SEO for a while now, this may be a bit confusing, so listen to this br...

Coding and page design aren't for everyone, but if you're a marketer who considers themselves less-than-comfortable taking the wheel on technical page updates, there are still ways that you can improve your page rankings.In this quick episode, Genny walks listeners through 6 easy page optimisations that anyone can do even if they aren't part of the web management team.She also promised everyone that we'd link helpful resources for anyone looking to continue their SEO education, so here you go...