Marketing with Delight Delight Howley

Today my guest is Rebecca Inkrote, a professional web designer and hobbyist soapmaker.

Rebecca helps handmade and creative business owners to expand beyond Etsy, create their own website, and open up more opportunities as their business grows.

After joining many groups for handmade sellers, she noticed a recurring theme - handmade business owners often struggle with the techy web design stuff!

And oftentimes they don't have the funds to hire a pro web designer. Rebecca loves empowering small business owners to create and launch their own websites without spending thousands to hire an expert.

I help handmade business owners to expand beyond Etsy create and launch their own website so that they can improve profitability and open up more opportunities as their business grows.

In this episode we’ll talk about:


Tips on the right time to start your own website vs. posting your items to a platform like Etsy
Failed launches and how to keep going when you’re disappointed with your results
Life as a creative entrepreneur and confidence in our artistic abilities

Rebecca mentioned a calculator to compare Etsy fees and website fees. You can get that here - https://www.bexmarie.com/calculator/

Connect with Rebecca:
Website https://bexmarie.com

FB Group http://creativebiz.club

IG https://instagram.com/bexmarie_

Connect with Delight:
Website

Instagram

TikTok

Want to be a guest on this podcast? Apply here

Cory Zacker is a business consultant and certified Positive Psychology coach. She loves working with women and helping them overcome the "I can do everything myself" mindset - which so often leads to overwhelm and burnout.

She helps them with the logistics of their business (hiring, systems, etc), and using easy-to-implement Positive Psychology tools and exercises.

In this episode we’ll talk about:


The first steps for entrepreneurs who feel dangerously close to burnout in their business but don’t know how to fix the problem
An easy exercise to get clarity on all the tasks you’re doing (or not doing) in your business
Changes in the online business space and how it’s affecting our marketing

At the end of the episode, Cory gave an excellent mindset tip that was exactly what I needed to hear that day!

Cory mentioned her free guide - Crazy to Calm - in the episode and you can sign up for that here – https://www.coryzacker.com/calm

Connect with Cory:
Website

Instagram

LinkedIn

Connect with Delight:
Website

Instagram

TikTok

Want to be a guest on this podcast? Apply here

Today I want to tell a few stories about my journey with Etsy. My crochet Etsy shop is one of the ways I got my start with online business and I learned so much about marketing from this experience.

I want to give you a few tips, talk through the pros and cons of selling on Etsy, and offer my advice for new and inspiring Etsy sellers.

If you’ve thought about starting an Etsy shop or already have one, I hope this episode gives you inspiration and clarity in moving forward.

TL;DR main takeaways


It all starts with confidence that your creations are good enough
Pinterest is one of the best ways to drive traffic to an Etsy shop
Be patient because building up your shop takes time
Digital products are awesome because you can make them once and sell them for years (even with photos that you took on an iPhone 6 in 2014)

My Etsy shops
Marketing with Delight Etsy shop

Crochet with Delight Etsy shop

Tools mentioned in this episode
Marmalead

Everbee

Canva

Connect with Delight:
Website

Instagram

TikTok

Want to be a guest on this podcast? Apply here

Marissa Loewen has failed in business many times. Yet she still keeps coming back for more!

With over 20+ years in marketing, communications, media relations, web design and business strategy in her portfolio, she ran her own events company for 10 years, as well as a successful business coaching space for over 6 years.

Now, she has 4 businesses and endless ideas for more!

In this episode we’ll talk about:


how to keep having fun in your business, even when it’s tough
What’s working for us with social media right now
How to create community and collaboration over competition

Connect with Marissa:
Website

Instagram

TikTok

Connect with Delight:
Website

Instagram

TikTok

Want to be a guest on this podcast? Apply here

My guest today is Annemarie Strehl. She helps female entrepreneurs with video services, including editing and mentoring, so they can fully step into their confidence and attract the right clients by showing up authentically.

Eight years ago she started her journey as a freelancer creating digital content for travel brands around the world. She filmed shorts on location, took photos of destinations, wrote travel articles and lived in several different countries.

Travel and video are two of her main passions that keep her creativity flowing. When 2020 came around, she was forced to stay in one place. So, she pivoted her business to helping fellow entrepreneurs wrap their head around video marketing.

In this episode Annemarie and I will share:


Why video is the best tool to show up authentically and tell your story.
How to stay true to yourself and not lose confidence (even in the awkward stages + practicing kindness to yourself)
How to get lots of video content the "lazy" way.

Connect with Annemarie:

Website - https://annemariestrehl.com/

IG - https://www.instagram.com/annemarievideos

TikTok - https://www.tiktok.com/@annemariestrehl

Connect with me:

Website - www.marketingwithdelight.com

IG - https://www.instagram.com/marketingwithdelight

TikTok - https://tiktok.com/@marketingwithdelight

My guest today is my friend Alexis Pierce.

Alexis is a government strategist turned spiritual teacher, who uses ancient wisdom and irreverent humor to help people accept (and excel at) being human.

She helps clients who feel unhappy on the inside despite having it all on the outside find true peace and ease within so they can create a fulfilling life and relationships.

In this episode, she shares her experiences in trying different versions of marketing and Facebook ads.

She tried Facebook ads on her own, with an ad company that used generic images and text, and more "bro" ads.

Then she became my client for Facebook ads and things changed for the better!

Connect with Alexis:

Website - https://www.alexispierce.com

Facebook group - https://www.facebook.com/groups/atpeaceonpurpose

See the ads that Alexis and I did together here –

https://marketing-with-d.lpages.co/challenge-launch-case-study

Connect with me:

Website - www.marketingwithdelight.com

IG - https://www.instagram.com/marketingwithdelight

TikTok - https://tiktok.com/@marketingwithdelight