291 episodes
Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs Katie Brinkley
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- Business
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5.0 • 3 Ratings
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Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.
Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.
Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.
So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.
Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.
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Atomic Habits for Massive Social Media Growth #mindset #businesssucess #book
What if small tweaks to your social media habits could lead to big results? Sounds too good to be true, right? Well, it's entirely possible with the concept of atomic habits.
In this episode, you will be able to:
Mastering Atomic Habits for Explosive Social Media GrowthUnlock the Secrets of Building Good Social Media HabitsUnleash a Consistent Social Media Engagement StrategyDiscover the Art of Reviewing Social Media Metrics for SuccessEquip Yourself with Tools for Maintaining Social Media Consistency
The key is to start small, stay consistent and track progress. Tiny improvements made daily, weekly or monthly will compound into something significant in the long run.
What atomic social media habits are you ready to adopt first? Have you tried any of these techniques already?
The key moments in this episode are:
00:00:00 - The Power of Atomic Habits
00:01:24 - The Impact of Small Changes
00:03:04 - Applying Atomic Habits to Social Media
00:10:59 - Applying Atomic Habits Cycle to Social Media
00:14:45 - Building Social Media Habits for Growth
00:15:08 - The Atomic Habits Cycle
00:15:29 - Engagement and Continuity
00:15:50 - Connecting Beyond the Podcast
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkoutYou can claim it at: https://www.magicmind.com/rockymountain
#atomichabits #book #habits #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness
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Maximizing LinkedIn Company Pages with Michelle J Raymond #linkedin #community #businessgrowth
We are thrilled to have Michelle Raymond, a LinkedIn company pages expert, in this week's episode of Rocky Mountain Marketing. Michelle and I first met at the Social Media Marketing World event in San Diego, and we bonded over our shared passion for social media strategies and our love for '90s fashion. In this episode, Michelle shares her journey and insights on maximizing LinkedIn company pages to build awareness, authority, and advantage for your business.
1. The Importance of LinkedIn Company Pages: Discover why LinkedIn company pages are still a valuable platform for content creation and company culture, despite their reputation.
2. Building a Community: Learn how to unite your team and attract the best employees by leveraging your LinkedIn company page.
3. Engaging Employees: Find out how to encourage your employees to engage with your company page content, even if they're hesitant about using LinkedIn.
4. New Features: Explore the latest features of LinkedIn company pages, including newsletters, LinkedIn Live, and the upcoming RSS feed integration for podcasts and YouTube.
5. Thought Leadership: Understand how to build brand thought leadership and create valuable content that guides your buyers and builds trust in your industry.
Join us as we dive into these topics and more, helping you transform your LinkedIn company page into a powerful tool for business growth.
Visit Michelle J Raymond social media pages:
Website: https://michellejraymond.com/
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Instagram: https://www.instagram.com/good_trading_co/?hl=en
Youtube: https://www.youtube.com/@MichelleJRaymond
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#linkedin #companypages #socialmediagrowth #linkedincompanypages #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding
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What's New on LinkedIn? #linkedin #update #socialmedianews
In this Quickcast episode, we dive into the latest LinkedIn news that's set to revolutionize your social media strategy. Discover how LinkedIn's new short-form video feature can boost your engagement and elevate your professional brand. We'll explore why this update is a game-changer for small business owners and how to leverage it without falling into cookie-cutter tactics.
1. Understanding LinkedIn's New Feature: Learn about LinkedIn's latest short-form video feed and how it differs from other social media platforms.
2. Enhancing Engagement: Discover strategies to boost your LinkedIn engagement using short-form video content, tailored specifically for professionals.
3. Building a Personal Brand: Find out how to effectively use video to build and strengthen your personal brand, making you more relatable and memorable to your audience.
4. Tailored Content Creation: Get tips on creating impactful, non-cookie-cutter video content that resonates with LinkedIn's professional audience.
5. Step-by-Step Implementation: Gain a clear, actionable process for incorporating short-form videos into your social media strategy to maximize visibility and growth on LinkedIn.
Join us for a step-by-step process to make the most of this exciting new tool and stay ahead in the ever-evolving world of social media.
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#linkedinnews #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness
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The 3-Step Formula to Make Prospects Beg You to Take Their Money with Craig Andrews #sales #community #socialmediamarketing
Does this sound familiar? You've been told to just keep pushing your sales pitch harder, but the more you push, the more frustrated and exhausted you feel. It's like hitting a wall and not seeing any results, leaving you feeling drained and questioning if you're ever going to break through. Let's change that narrative and find a more effective approach together!
In this episode, you will be able to:
1. Mastering Strategies for High Ticket Sales Conversion: Unlock the secrets to closing big deals and boosting your revenue.
2. Conquering Challenges as a Business Owner: Discover how to navigate obstacles and emerge stronger as an entrepreneur.
3. Harnessing the Power of Belief Systems in Business: Learn how your mindset can shape your success in the business world.
4. Crafting Effective Social Media Strategies: Uncover the key tactics to elevate your brand's online presence and engagement.
5. Leveraging Personal Stories in Marketing: Uncover how to connect with your audience on a deeper level and drive impactful engagement.
Visit Craig Andrews social media pages:
Website: https://allies4me.com/
Facebook: https://www.facebook.com/allies4me
LinkedIn: https://www.linkedin.com/company/3559775/
Youtube: https://www.youtube.com/channel/UCSIeVA1wQbkil841BBy6J1Q
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#salespitch #salesstrategies #podcast #contentcreators #socialmediastrategy #contentcreation #smallbusinessowners #businesspodcast #community #connection
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Is Your Content Actually Reaching Your Target Audience?
Have you taken a close look at who's actually following you on social media lately? You might be surprised to learn that many businesses don't regularly analyze their audience insights. Without this key information, you could be wasting time and money marketing to the wrong people.
In this episode, you will be able to:
Mastering the art of creating buyer personas for social media.Unveiling the secrets behind analyzing social media audience insights.Elevating your social media game with done-for-you services.Harnessing the power of AI tools for in-depth audience analysis.Crafting content that converts with the magic of GPT.
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#buyerspersona #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness
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Market Smarter, Not Harder: Key Takeaways to Refine Your Strategy with Eric Morgan
Are you struggling to figure out which marketing tactics are actually hitting the mark for your business? Eric Morgan, President and CEO of Roux Advertising, dropped some real knowledge bombs on how to assess and fine-tune your marketing efforts for tangible results.
The key moments in this episode are:
00:00:00 - Importance of a Well-Oiled Business Machine
00:01:52 - Eric Morgan's Background and Expertise
00:05:46 - Client Acquisition Cost and Branding
00:11:23 - The Role of Strategy in Marketing
00:13:02 - Leveraging Different Media Channels
00:14:24 - Importance of Marketing Tactics
00:15:20 - Understanding Call to Action
00:17:18 - Connecting with Customers
00:18:07 - Evaluating Marketing Efforts
00:20:01 - Audience-Centric Marketing
Visit Eric Morgan's social media pages:
Website: https://rouxadvertising.com/
Facebook: https://facebook.com/rouxadvertising
LinkedIn: https://www.linkedin.com/in/eric-morgan-b6a6042/
Twitter: https://twitter.com/RouxAdvertising
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#marketingstrategy #contentstrategy #digitalmarketing #socialmediastrategyforsmallbusiness #coaches #ceo #smallbusinessowners #rouxadvertising #businesspodcast #careerpodcast #ericmorgan #katiebrinkley
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Customer Reviews
Actionable and practical insights for business owners
I’ve listened to two episodes so far and both episodes have provided me with new information and ways to look at the challenges of social media marketing. Highly recommend this podcast if you’re trying to grow your business!
Love the host and this podcast!
Katie, what an amazing interview. I love how you worked in such incredible questions. Excited to listen to more episodes.