Sustainable Socials A.K. Mulford & Anne Kemp

This episode is all about updates. Anne and Ali talk about the Romance Writers of Australia conference they are headed to next month, including when and where they will be, as well as their plans outside of the conference. They talk about the new social media platform, Threads, how easy it is to use, and how they are using it. They also give advice on how to evaluate whether a platform is doing enough for you and deciding to stay with it or not. They talk a bit about their new courses, what t...

In this Patreon Q&A episode, Anne and Ali answer a question about how much of their social media they do themselves, vs how much they turn over to someone else. They talk about the importance of having an authentic social media presence, and also the importance of having help that compliments you, so that you are less likely to encounter burnout. They discuss Anne's new book detailing what a PA can do and how they can get started. They also talk about how to consider what type of PA or VA...

In this week's special episode, Anne and Ali sit down with Michael Evans, the creator of Ream- a subscription based platform made for authors by authors. Michael talks about his path to creating Ream, including the struggles he had along the way, that lead him to developing a space for authors to create community and cultivate superfans. They talk about performance marketing vs brand marketing, and the importance of building a community with your readers, rather than just selling to them. The...

In this special episode, Anne and Ali interview psychologist Dr. Madeleine Amie, who has been working as a counseling psychologist for over 15 years in New Zealand and Australia. They talk about Madeleine's work around survival response and, most importantly, imposter syndrome and how it relates to the author and publishing community. They discuss how imposter syndrome can affect our presence on social media and how to avoid emotional burnout. Madeleine also talks about being aware of our tol...

In this week's episode, Anne and Ali dive further into PR and what it can mean for you. They talk about setting realistic goals, defining your boundaries with publicists, and managing your expectations. They give examples of ways you can get PR, even on a budget, and when you aren't able to work with a publicist. They also discuss the importance of creating a PR kit for yourself.Do you have a PR kit? We'd love to know what you have in it. Drop us a line to tell us what is in your kit, or to a...

In this episode, Anne and Ali answer a Patreon question about Motivation. They discuss the challenges of staying motivated when exhaustion sets in and explore the importance of recognizing your own limits to prevent burnout. They talk about how important it is to have fun, and to ensure you are taking care of yourself. They also talk about what consistency really means, and how to use the tools at your disposal to keep showing up when you want to, but are having those low motivation day...