15 episodes
The B2B Conversion Podcast Kirsty Dawe
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- Business
The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
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Episode 15: The skills B2B marketers need to be successful in CRO
Kirsty and CRO expert Patricia Behre discuss how to create a matrixed CRO strategy to support multiple divisions within your business and the skills B2B marketers need to embark on their CRO journey.
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Episode 14: Why you'll fail if you don't play the long game
Kirsty Dawe was joined by Haley Carpenter, founder of CRO agency Chirpy. They discuss which research methods are a must in B2B and why using and measuring the right metrics will shape your success.
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Episode 13: How to get technically prepared for CRO
Kirsty Dawe was joined by Ginny Forshaw to talk about why SEO and CRO should work side by side. Offering technical advice to help prepare for a successful CRO strategy.
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Episode 12: Tools and techniques to get buy-in for your CRO strategy
Kirsty Dawe was joined by Daniel Jones to talk about how you can start your CRO journey, and how to get buy-in from your board team.
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Episode 11: How to get tactical with your experimentation strategy
Kirsty Dawe is joined by Ben Labay, CEO at CRO agency Speero. They talk about the importance of a customer-centric experimentation strategy and how you can build it into your business culture no matter the size of your business.
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Episode 10: Why CRO is the missing piece to your PPC strategy
Kirsty Dawe is joined by Louis Halton Davies the PPC and CRO expert joins us to talk about how CRO can elevate your PPC strategy, how you can use GA to close the gaps in your data, and why building trust between a brand and a buyer starts from their experience on your site.