Selling Jesus sellingjesus.org

This episode offers practical guidance and wisdom on how to share the principle of freely giving, along with its implications and applications. It can be a sensitive topic, and people often avoid sharing it with others out of fear of offending someone. Our goal is to encourage you to spread the biblical truth that ministry should be supported but not sold, so that individuals and churches can see change. We cover things like the responsibility of understanding the topic thoroughly, distinguishing between encouragement, correction, and rebuke, choosing an appropriate starting point for conversations, as well as the importance of patience and prayer in fostering heart change. And don't miss the new video we just launched for helping people share the dorean principle.


We'd love to hear from you.

⁠⁠⁠⁠sellingjesus.org⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠thedoreanprinciple.org⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠copy.church

This series on "⁠⁠⁠⁠⁠Christians Who Sell Jesus⁠⁠⁠⁠⁠" takes profiles that represent real-world scenarios wherein well-meaning individuals are actively engaged in the Jesus trade, often unwittingly.



Julia is a well-known Christian YouTuber and blogger. Her mission is to leverage the reach of the internet to edify believers with God-centered, Christ-exalting content. She’s particularly called to minister to women who have been victims of abuse, helping them seek healing in Christ. When her subscriber count hit 100,000 she was advised by her cousin to monetize the channel and start earning ad revenue and seek out sponsors. When she asked her followers about this idea, most people said, “Of course! We would gladly sit through ads to support the great things you share! God has obviously blessed you! A worker is worthy of her wages! You go girl!”

Now Julia has nearly half a million followers and several revenue streams besides ads and sponsors. First, she has a special subscription option that enables people to access some of her content early, as well as suggest ideas for future videos and blogs. People who pay for an even more premium subscription also get some kind of free merch once a year, along with an opportunity to ask her questions in a livestream she does every couple months.

When her sister admonished her to think more carefully about whether it’s biblical to force people to watch ads before receiving spiritual guidance from her, she got offended. “It’s not like I’m driving a Tesla and live in Beverly Hills! I always tithe, and I support six different charities. These income streams allow me to give more than I ever have in my life! How dare you judge me, when the Bible clearly says that you shouldn’t muzzle an ox when it treads out the grain! Besides, people don’t have to sign up for the premium stuff, and they can get an ad blocker if they don’t wanna watch the ads. Or if they don’t like it, they can go listen to someone else! It’s a free country.”


Read the ⁠rest of the profile⁠.

⁠⁠⁠⁠sellingjesus.org⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠thedoreanprinciple.org⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠copy.church

Many feel intimidated when it comes to making their book available free of cost or hindrance. And if you’ve listened to our conversation about Joe the Author, you may have lots of practical questions about where to start. This guide is for you.

A common misconception is that you need a legacy publisher to typeset, format, and publish your book in order for it to be successful, beautiful, and professional. That is simply not true. God, in his providence, has given us incredible tools that allow us to circumvent the unbiblical system of most legacy Christian publishers and reach far more people with our work. So this is a comprehensive guide meant to demystify the steps involved in self-publishing a book in a way that truly accords with Christ’s command to freely give (Matt 10:8).

From choosing typesetting software and formatting your manuscript, to navigating the publishing platforms, this guide covers most of the essential details to get you started. It explains how to leverage free tools and services, as well as freelance assistance when needed. While there is definitely a learning curve to this process, it is not out of reach for anyone who has a desire to grow and try new things. You’ll be surprised by how much trouble, time, and money you’ll save by not going with a legacy Christian publisher, while enjoying full control over the presentation, distribution, and updating of your work. Follow these steps, and you'll be able to self-publish a high-quality book that’s genuinely free for readers around the world.

Read the whole guide at copy.church.


⁠⁠⁠⁠sellingjesus.org⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠thedoreanprinciple.org⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠copy.church

In this episode (which you can read on sellingJesus.org) Jon explores how the Christian music industry exploits church worship for commercial gain, despite religious exemptions for churches. Churches are required to pay annual licensing fees to use modern worship songs in their services, and most of the money goes to a select few artists who charge exorbitant fees and have questionable practices or beliefs. This episode also discusses the role of CCLI (Christian Copyright Licensing International), in facilitating this business model. Scripture requires all churches to abandon this unbiblical system.

When contemporary Christian music first started to emerge—and be commercialized—one artist refused to profit from the gospel. Keith Green, one of the most popular Christian artists of his time, was adamant that “if it's ministry, you cannot charge.” Keith didn’t want anyone to be impeded from hearing the gospel through his music, and was convicted to not charge for tickets to his concerts (which thousands attended) and gave away records for free. He died in a tragic accident at the age of 28, but his music continues to impact hundreds of thousands of people today. Artists have their role model, a man who refused to compromise and took seriously Jesus’ words: “freely you received, freely give” (Matt 10:8).


⁠⁠⁠⁠sellingjesus.org⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠thedoreanprinciple.org⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠copy.church

This series on "⁠⁠⁠⁠Christians Who Sell Jesus⁠⁠⁠⁠" takes profiles that represent real-world scenarios wherein well-meaning individuals are actively engaged in the Jesus trade, often unwittingly.


Mandy is an Old Testament scholar and the author of some of the best commentaries on Job and Amos. Both are published by Zondervan and don’t cost more than other commentaries. She’s also employed by a legacy Bible institute and teaches several courses, including biblical Hebrew. She regularly tells her friends that she has a dream job and couldn’t be more grateful for the opportunity to do what she loves. People respect her and look up to her as a nearly perfect model of someone who has given her life to God’s service, blessing readers and students year after year.

Unfortunately and unwittingly, Mandy is selling Jesus. The problem for her, like many others, is the fact that she has simply never thought about copyright or the status quo of selling Christian teaching. Even though she is a deep, critical thinker and has a PhD, she hasn’t taken the time to think biblically about whether it’s right to sell her commentaries on God’s Word or require students to pay tuition before being able to learn about the Bible from her. She has accepted an old, widespread system without a second thought, assuming that the system is biblical because so many other people have bought into it. If you were to challenge her to think differently and reconsider how biblical the system is, she would dismiss any contrary ideas as “fringe” and not worthy of her time. Like Luke (above), she’s comfortable with the way things are. In this way she resembles antebellum Christians who were extremely comfortable with the slave trade, and many historic Roman Catholic priests who were comfortable selling baptism. Besides, she might lose her dream job if she started to take what Scripture says about money and ministry seriously. Better to leave well enough alone, and if anyone brings it up, simply silence them by forcing certain parts of Scripture to support the status quo of commercializing Christianity. Ignorance is bliss.



Tom follows in the footsteps of many seminary leaders who have gone before him since the seminary was founded in 1892. He has inherited a system and structure that is typical of nearly all seminaries around the world: students must pay tuition if they want to receive spiritual guidance and biblical teaching. Thankfully, the seminary has some endowments that allow it to keep its course prices down, but Tom is well aware that there are many people who never attend his seminary because of the cost. Although there are scholarships available, they are limited and usually reserved for international students. Sometimes at night he thinks about how nice it would be if professors could simply be like missionaries and raise support, freeing themselves to teach without charging students money. Or why couldn’t there be more bivocational professors who support themselves with another job like Paul did and offer their services to the seminary for free? But then he shakes his head and laughs at how impossible his idealistic musings are. The seminary has been operating the same way for too long. Tradition can’t be broken. There are too many people who would hate his ideas and keep them from even being tried. Why bother with a pipe dream?


⁠⁠⁠sellingjesus.org⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠thedoreanprinciple.org⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠copy.church

What do you do when you've invested years working for a particular ministry that's part of the Jesus Trade, but then become convicted that selling ministry is wrong? We received an email from a listener along these lines. She finds herself in a dilemma. She wants to give Christian teaching freely and reach more people, but the organization she works under requires her to charge people a set amount because "they won't value what they don't pay for." What should she do? In this episode we do our best to address this situation.



If you have a question about selling Jesus, please feel free to ⁠⁠reach out to us via email⁠⁠.



⁠⁠⁠⁠⁠sellingjesus.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thedoreanprinciple.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠copy.church