8 episodes
Results by Design: UX Insights for Business Leaders UpTop
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- Business
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5.0 • 2 Ratings
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Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey.Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studies, and practical advice to help you navigate the complex landscape of user experience design.Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Whether you’re a seasoned executive or just starting to explore the world of UX, “Results by Design” is your go-to resource for unlocking the potential of user experience to achieve remarkable results. Tune in, take action, and design your way to success!Learn more about us and visit our website!https://uptopcorp.com/
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5 High-Value UX Activities Your Company is Overlooking
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!In this episode, UpTop's Craig Nishizaki and Michael Woo talk about their Top 5 list of the most high-value (and sometimes underrated) UX-related activities and strategies that could transform the way your company operates! From journey mapping to customer interviews, prototyping, UX audits, and benchmarking, these essential practices can make a world of difference in enhancing your product or service....
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Elements of an Effective B2B Web Strategy
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!In this episode, hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web content strategy. Learn about:Where teams go wrong in developing their web strategyFinding the right data and insights to inform the strategyHow ...
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How to Create Velocity and Alignment for Your Vision
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid reflections and pivotal moments from his career, shedding light on the evolution of design methodologies and problem-solving approaches.🔍 Learn about:Applications of Design Thinking and Lean UX Method in Problem-Solving...
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The Advantage of an External Perspective in UX Design
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!In this episode, Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design.Let’s unpack the insights and experiences of a seasoned design consultant, exploring how they tackle dilemmas, overcome challenges, and foster productive client relationships.Join us as we explore innovative approaches to enhance you...
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Breaking Barriers: Strategies for Conquering Digital Business Challenges
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!In this episode, we tackle the intricate world of digital business and uncover five of the most common challenges organizations encounter when striving to build a successful digital business. 🌐In this insightful exploration, we break down the barriers that hinder many businesses from achieving digital excellence. Whether you're a seasoned entrepreneur or just starting, understanding these challenges is cruc...
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Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers
Join our Results by Design panel and guest, Deborah Roberts, Senior UX Designer at UpTop, in a thought-provoking episode exploring the evolution of B2B buyer behaviors and their profound impact on website dynamics 🚀 In our latest episode, we discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these changes in B2B buyer behavior, and what to do about it.🎯 Key Takeaways:Unraveling the transformed enterprise...