The Foolish Adventure Show | Internet Business Radio Tim Conley

HOW TO BUILD AN APP IF YOU’RE NOT A PROGRAMMER:
LESSONS FROM A SOFTWARE DEVELOPER I invited my friend and mastermind member, Jesse Lawler of Evil Genius Technologies, to come on the Show to answer a question I get frequently in my inbox, “How do I make an app if I’m not a programmer?”
Jesse is in the business of making apps for other companies and for himself so I reckoned he would be able to tell us what process we should take to get our ideas turned into apps.
Listen in as we cover some pitfalls of hiring developers and what you should do to have a successful outcome when working with a developer. I’m probably going to bring Jesse back for a part two since there was so much more for us to cover.
Enjoy your Foolish Adventure,
Tim “Kiss My App” Conley
 
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
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New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/

AKA: CUSTOMER DEVELOPMENT FOR THE REST OF US Customer Development is a lean startup methodology that is transforming how tech companies create their products. It turns traditional product development on its head by focusing on identifying the core problems a market has before creating solutions. Said that way it seems logical — why would anyone make a solution and then try to find a problem for it to solve? 
Most entrepreneurs take the solution first approach to starting a business — it’s better known as Building a Better Mousetrap. Lots of businesses start with, “Wouldn’t this be cool?” or “I can do X better than those companies.” 
Well, the process of starting up has evolved and Johan and I decided to introduce you to Customer Development. We want to take non-tech companies into the process that is revolutionizing tech startups.
 
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/

EFFECTIVELY MARKET PLUGINS, DOWNLOADABLES & SOFTWARE AS A SERVICE Rob Walling of Startups For The Rest Of Us joins the show again to talk about marketing software. This is one of my favorite topics to discuss and having someone as smart and successful as Rob to talk to made me forget about the time so this one last just over an hour, but is well worth it if you sell software or are thinking about getting into the software industry.
Rob illustrates how to market software by using his own experiences, which I think is really useful since he used software to get control of his Time, Income and Mobility. Each advance he made in marketing software better allowed him to first go part time at his job and then to finally quit and dedicate his time to building his software business. I think Rob is a good model for anyone wanting to shift from full time employment to full time entrepreneur.
In this episode you’ll also learn about:
the 3 main categories of software and which one newbie software entrepreneurs should focus on first how to “get the word out” when you’re just getting started and have a limited budget use strategic alliances and joint ventures to grow your business and much more.

Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/

A PAY NOW PODCASTING TALE This week my friend and mastermind member, Terry Lin of BuildMyOnlineStore.com, joins us to talk about Pay Now Podcasting, building your online store, podcasting about ecommerce, and ecommercing about podcasts. Okay, that last one doesn’t make any sense.
Terry started a podcast about ecommerce by interviewing online store owners. He brings out their ups and downs and successes and failures in their ecommerce adventure. These entrepreneurship stories are inspiring, but also very informative. His show fits a need in the market which is getting an ecommerce education from insiders. 
Another lesson, which I really should have spent more time on in the interview, is the connections Terry has been able to make in a very short time. Execs at Shopify have reached out to him. He has been able to interview top-notch entrepreneurs and has built up a ton of credibility and is fast becoming known as a leader in the ecommerce field. This is one of the top reasons to focus on Pay Now Podcasting. 
It’s strange, for a medium that was considered dead just a few years ago, it is catapulting a lot of careers right now. Not many people can get a guest appearance on their blog, but nearly anyone can get top people in their market to do an interview on their podcast. Oh, and you did read that right — I did write “careers.” You can launch your entrepreneurship career with a podcast and you can get yourself hired by a great company from doing a podcast. Anytime you’re considered to be leader in a field it opens a ton of opportunities. It’s up to you which direction you go.
So, listen in to this episode and learn about podcasting, ecommerce and building your online store.
Enjoy your Foolish Ecommercing,
Tim “Get Paid” Conley
 
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/

DO YOU HAVE A VALUABLE MESSAGE TO SHARE? My guest, Mark Manson of Postmasculine.com (and member of my mastermind), started with dating advice and found that he had a deeper, more valuable message to share with the world.
This message now affords him a great lifestyle — one with the opportunity to be his own boss, live and travel to anywhere he desires and make a good income. In this episode, Mark and I talk about how he was able to become a successful blogger. We talk about the work he did to get there. Hint: success is a process, not an event.
Mark has a glamorous life and we both believe that if you are dedicated to working the process you could have a life similar to his, or even better, a fulfilling life of your own making.
Listen in to hear the process Mark went through to get where he is now. But you’ll also hear that the process hasn’t ended. He has a grander vision of his life and the message he shares with the world to stop at this “success.”
We also talk about the three interns he hired and brought to Columbia. This should have been a tale unto itself. There are some great lessons to learn from his hiring experience especially what he learned about his business.
Have a listen and…
Enjoy your Foolish Adventure,
Tim “Premasculine” Conley
 
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/

STOP THINKING OFFLINE VS ONLINE:
USE ALL TOOLS AVAILABLE TO GROW YOUR BUSINESS
In this episode another one of my mastermind members, Ed Stapleton Jr, visits the show to talk direct marketing and specifically direct mail. 
Ed has been using some real old school sales letters to get leads for his marketing consulting company. He’s driving tens of thousands in sales for his company by sending out a 3-letter sequence that gets people on a free consultation call.
We share some examples on how you could use direct mail for your online business — from lead generation to customer follow-up. 
You know that phrase, “the money is in the list?” It comes from direct mail. If you have a bad list you won’t make any money. If you have a great list you could make a fortune. Ed compiles his list from businesses that advertise in his region and then mails to them. You may need to build a “house list” to be able to succeed with direct mail. (A house list is names and addresses of prospects and customers that have come through your lead generation activities.) Or you can rent a list from a list broker to mail to your ideal prospect.
This episode won’t answer all your questions since it is an introduction to a very big topic. Feel free to ask questions in the comments and Ed and I will have a go at answering them.
Enjoy your Foolish Mail,
Tim “Not So Old, Old Skool” Conley


Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/