78 episodes
Podcasts from Adobe Experience Cloud Adobe Experience Cloud
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- Business
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3.5 • 15 Ratings
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Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time.
Learn more at: adobe.com/experience-cloud.html
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Data Driven Healthcare Experiences
Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Listen to this report to learn:
-How healthcare consumers really feel about data use
-Top consumer concerns regarding health data
-Tips for using data in smart, safe ways to personalize healthcare -
2023 Digital Trends B2B High Tech In Focus
Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.
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Personalization At Scale: Technology And Technology Services Industry Spotlight
Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences.
You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html -
2023 Digital Trends—Financial Services in Focus
Keeping customers satisfied means meeting their needs in the moment with the right financial advice. Listen to "Digital Trends 2023 — Financial Services in Focus" to get a current snapshot of customers’ expectations and discover the three areas you should focus on to improve customer journeys in 2023 and beyond.
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2023 Digital Trends - Media and Entertainment in Focus
This year, media and entertainment brands are giving customer retention top billing.
Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences.
View the full report here https://business.adobe.com/resources/sdk/media-and-entertainment-digital-trends.html -
2023 Digital Trends
In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity.
Learn more: https://business.adobe.com/resources/digital-trends-report.html
Customer Reviews
Thank You Adobe!
This show is very informative, and I’ve been learning a lot from it! The only suggestion I really have for the show is that they invest a little more time in the production.. The narrator is great, but it would be nice to have it broken up into some interviews.
Great Example of an Audio White Paper - Give it a listen
This is a review of “Your Business Has A New Secret Weapon.” I recommend that any organization that’s written a white paper should create an audio version. This one for the Adobe Marketing Cloud is an excellent example of how it should be done. The white paper itself is well-structured, cites external authorities for its major assertions, uses a journalistic voice throughout (never falling into a sales pitch for a specific Adobe product), and delivers on the promise in the title. The only places where it could have been improved: 1) Identifying the author. 2) Fleshing out examples of viable competing solutions and citing experts as to why these don’t work. 3) Giving an example of a current company measurably succeeding with this exact solution. Otherwise great job.
I’m going to start point to this as an example of how an audio white paper should be done.
Brian Boys
author of “How To Write A White Paper In One Day"