Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _ and has also worked at Unilever. Mr. Machado is currently serves as the groundbreaking CMO of fast food giant, Burger King.
In this episode Fernando discusses the importance of creativity when it comes to building a powerful marketing campaign.