Film Florida Executive Director John Lux Fluent in Floridian

John Lux got his start in Florida working for Walt Disney World, but after leaving the mouse’s house, he was drawn to a career in film production. Since becoming involved with Film Florida, Lux progressed from volunteer to treasurer before being named the full-time executive director in 2016.
Lux is Fluent in Floridian. As an advocate for the film, TV, and digital media industries, he is aware of the natural benefits our state offers to digital creators, but also of the incentives that can help to move filming away from Hollywood studios, and bring that money to smaller communities. Lux speaks to the influx of money and notoriety seen by the city of Clearwater after it was featured in the hit film Dolphin Tale.
On this episode of Fluent in Floridian, John Lux discusses how the Sunshine State’s industry growth stacks up to our coastal neighbors across the South East. He also talks about some of the many memorable shows that were shot in Florida, as well as the engagement of companies like EA who help to expand the video game industry in the state.