Find PMF by Finding Your High-Expectation Customers First - Nadja Komnenic - Revenue Today - Episode # 038 Revenue Today

This episode of Revenue Today features Nadja Komnenic, Senior Sales Development Manager at Lokalise. You can determine product-market fit by running a test to find your high-expectation customers. Listening to this group’s concerns refines and iterates a product or service to achieve product-market fit. Nadja also shares the top 4 mistakes founders make during the product-market fit phase.



Takeaways

Create a survey that asks if the customer would be not disappointed, somewhat disappointed, or extremely disappointed if they lost your product or service. Your high-expectation customers are in the extremely disappointed group.
Once you reach 40% here, then you have product-market fit. The goal for most is to reach this threshold.
Divide your time addressing the extremely disappointed and somewhat disappointed groups to refine your product or service and achieve product-market fit.



Quote of the Show

"To increase your product-market fit score, you need to spend half of your time doubling down on what your users already love, so your key value propositions, and the other half on addressing what's holding others back." - Nadja Komnenic



Connect with our Nadja in the links below:

LinkedIn: https://www.linkedin.com/in/nadjakomnenic/



Ways to tune in:

Amazon Music
Apple Podcast
Spotify
Google Podcast
YouTube: https://youtu.be/6KEho9RSaHs