42 min
Finding Automated Localization (And How Jordan Lewis At Culture Amp Talks About Translation Internally) The Loc Show
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- Business
It’s standard to keep a finger on the pulse of our industries and competition. But can you say the same for how you pay attention to your employees? Have you examined the pain points of your own company? Do you have a high turnover rate?
Culture Amp is best known for helping companies improve employee retention through facilitating engagement and peak performance by collecting feedback via simple surveys. Culture Amp turns these insights into high-impact actions to create an ideal employee experience.
In this episode, Jordan Lewis, Director of Product (Platform) at Culture Amp, sits down with us to discuss the internal and external growth that continuous localization has enabled for his company. Jordan shares how his team at CultureAmp drastically improved translation turnaround time (from four weeks to a few days) and how his team leverages Slack to not only communicate with translators to reach results faster, but also to keep the entire company up-to-speed on the localization strategy.
Subscribe: Apple Podcast / Google Play / Spotify / Stitcher
On this Episode You Will Learn:
How to implement continuous localization into your product development cycles and reduce turnaround time from four weeks to daysThe best questions to ask yourself as you strategize for translation and localizationWays to tier content and product features to optimize translation spendWhy it’s important to have direct communication with translators
What to listen for:
[01:55] About Jordan and Culture Amp.
[04:47] The impact of COVID-19 on buyer behaviour and engagement.
[05:45] How the new translation initiative varies from the original.
[07:28] How Jordan’s technical understanding informed the creation of the translation management system at Culture Amp.
[11:00] Did the end user experience impact the creation of the system?
[12:45] Understanding which markets and languages to target for translation.
[14:45] Ease of adoption of the system.
[16:45} What process of translation review does Culture Amp have in place?
[19:24] What surprises Jordan faced when creating the translation system.
[21:55] Evaluating the efficacy of the system.
[23:55] What the future developments or implementations at Culture Amp could look like.
[25:40] What the current translation process at Culture Amp is.
[28:43] What kind of automation is in place for content reaching correct workflows?
[30:25] Talking about localization through the lens of business.
[34:13] Common questions Jordan gets about the translation process at a company level.
[36:33] Creating an open and informed culture of localization within the company.
[38:22] Advice for localization teams working on similar processes.
[40:45] Where Culture Amp sits on the Localization Maturity Scale.
Find Jordan Lewis and Culture Amp online:
Jordan Lewis on Twitter
Jordan Lewis on LinkedIn
Culture Amp on LinkedIn
Culture Amp on Twitter
Culture Amp website
Culture Amp on Instagram
Smartling website
It’s standard to keep a finger on the pulse of our industries and competition. But can you say the same for how you pay attention to your employees? Have you examined the pain points of your own company? Do you have a high turnover rate?
Culture Amp is best known for helping companies improve employee retention through facilitating engagement and peak performance by collecting feedback via simple surveys. Culture Amp turns these insights into high-impact actions to create an ideal employee experience.
In this episode, Jordan Lewis, Director of Product (Platform) at Culture Amp, sits down with us to discuss the internal and external growth that continuous localization has enabled for his company. Jordan shares how his team at CultureAmp drastically improved translation turnaround time (from four weeks to a few days) and how his team leverages Slack to not only communicate with translators to reach results faster, but also to keep the entire company up-to-speed on the localization strategy.
Subscribe: Apple Podcast / Google Play / Spotify / Stitcher
On this Episode You Will Learn:
How to implement continuous localization into your product development cycles and reduce turnaround time from four weeks to daysThe best questions to ask yourself as you strategize for translation and localizationWays to tier content and product features to optimize translation spendWhy it’s important to have direct communication with translators
What to listen for:
[01:55] About Jordan and Culture Amp.
[04:47] The impact of COVID-19 on buyer behaviour and engagement.
[05:45] How the new translation initiative varies from the original.
[07:28] How Jordan’s technical understanding informed the creation of the translation management system at Culture Amp.
[11:00] Did the end user experience impact the creation of the system?
[12:45] Understanding which markets and languages to target for translation.
[14:45] Ease of adoption of the system.
[16:45} What process of translation review does Culture Amp have in place?
[19:24] What surprises Jordan faced when creating the translation system.
[21:55] Evaluating the efficacy of the system.
[23:55] What the future developments or implementations at Culture Amp could look like.
[25:40] What the current translation process at Culture Amp is.
[28:43] What kind of automation is in place for content reaching correct workflows?
[30:25] Talking about localization through the lens of business.
[34:13] Common questions Jordan gets about the translation process at a company level.
[36:33] Creating an open and informed culture of localization within the company.
[38:22] Advice for localization teams working on similar processes.
[40:45] Where Culture Amp sits on the Localization Maturity Scale.
Find Jordan Lewis and Culture Amp online:
Jordan Lewis on Twitter
Jordan Lewis on LinkedIn
Culture Amp on LinkedIn
Culture Amp on Twitter
Culture Amp website
Culture Amp on Instagram
Smartling website
42 min