19 min

Finding the (Real) Truth in Product Validation with Rob Fitzpatrick Product: Knowledge — the Physical Product Marketing Podcast

    • Marketing

If you ask Mom what she thinks about your new product, she’ll lie and tell you it’s fabulous — even if nothing could be farther from the truth.

When you’re launching an innovative product, product-market fit is essential. That means knowing a sufficient, reachable customer base will be more excited about the product than you are. Conducting validation research is crucial. But the questions you ask is where things often start to go wrong.

People will naturally lie to you, just like Mom — and bad data can lead to costly product failure.

Author Rob Fitzpatrick believes you can avoid mistakes by asking questions that elicit the answers you NEED, not the ones that make you feel good. Complements, verbal support, and new ideas can feel helpful, but in conversation with Graphos Product CEO Laurier Mandin, Rob says it’s much better to ask questions about people’s problems or challenges — as well as current solutions and what they cost. Rob's book, "The Mom Test" is taught at Harvard, MIT, UCL and many other top universities.

Rob Fitzpatrick's website with link to buy "The Mom Test" - https://robfitz.com

Graphos Product - https://graphosproduct.com

If you ask Mom what she thinks about your new product, she’ll lie and tell you it’s fabulous — even if nothing could be farther from the truth.

When you’re launching an innovative product, product-market fit is essential. That means knowing a sufficient, reachable customer base will be more excited about the product than you are. Conducting validation research is crucial. But the questions you ask is where things often start to go wrong.

People will naturally lie to you, just like Mom — and bad data can lead to costly product failure.

Author Rob Fitzpatrick believes you can avoid mistakes by asking questions that elicit the answers you NEED, not the ones that make you feel good. Complements, verbal support, and new ideas can feel helpful, but in conversation with Graphos Product CEO Laurier Mandin, Rob says it’s much better to ask questions about people’s problems or challenges — as well as current solutions and what they cost. Rob's book, "The Mom Test" is taught at Harvard, MIT, UCL and many other top universities.

Rob Fitzpatrick's website with link to buy "The Mom Test" - https://robfitz.com

Graphos Product - https://graphosproduct.com

19 min

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