27 episodes

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure.

Laurier Mandin is founder and CEO of Graphos Product; Andreas Schwabe is Director of Media Services. As the leaders of an international product marketing agency, they flush out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands.

https://graphosproduct.com/

Product: Knowledge — the Product Marketing Podcast Graphos Inc.

    • Marketing
    • 5.0 • 2 Ratings

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure.

Laurier Mandin is founder and CEO of Graphos Product; Andreas Schwabe is Director of Media Services. As the leaders of an international product marketing agency, they flush out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands.

https://graphosproduct.com/

    Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster

    Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster

    Consumers have had enough of phony product brands. From made-up figureheads like Aunt Jemima and the Marlboro Man to hollow brands that don’t walk their talk, social media and customer reviews have forever changed the landscape. Emily Soccorsy and Justin Foster created Root + River to help product makers brand “from the heart.” And it works. Doing it successfully creates new levels of joy, satisfaction and loyalty, but requires a unique and very deliberate way of thinking.

    • 30 min
    Pricing Your Product for Sales and Growth, with Ajit Ghuman

    Pricing Your Product for Sales and Growth, with Ajit Ghuman

    Ajit Ghuman joins Laurier Mandin to talk about his new book, “Price to Scale,” and how it can help a product team to implement complete, end-to-end product pricing in just 30 days. Ajit has led the development and commercialization of enterprise SaaS products like Medallia, Helpshift, and Feedzai, and helped those brands develop pricing models, differentiate their products and grow their businesses. He's the head of product marketing at Narvar, a customer engagement platform that helps brands like Yeti, Levi's and Dyson drive long-term customer loyalty by unifying shipping and returns. He joins Graphos Product Principal Laurier Mandin to offer advice to listeners challenged with setting or resetting product pricing in order to profitably scale their business.

    • 25 min
    Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli

    Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli

    Étienne Garbugli, author of "Solving Product" and "Lean B2B" shares advice for using customer research to achieve product-market fit and achieve scalable growth.

    • 27 min
    Do You Need to Patent Your Product? with IP Strategist Trevor Prentice

    Do You Need to Patent Your Product? with IP Strategist Trevor Prentice

    If you’ve created an innovative product, you're automatically in danger of having your ideas stolen or copied. Patenting the features that make it unique is a common approach, but is getting, maintaining and defending a patent worth the hefty costs? Intellectual Property strategist Trevor Prentice talks about those costs, illuminates several less-known but most valuable benefits—and reveals what most IP lawyers do that inadvertently hurts their product clients.

    • 19 min
    Positioning an Innovative New Product While Minimizing Risk with April Dunford

    Positioning an Innovative New Product While Minimizing Risk with April Dunford

    You can’t scale without getting your product positioning right. But what about new and innovative products, where best-fit customers and user data don't even exist yet? How do you perfect positioning before chancing everything on a massive launch?
    In this episode, positioning expert and "Obviously Awesome" author April Dunford shares her proven methodology to nail product positioning and explains the challenges she has with product-market fit as perceived by most product businesses. It’s required listening for anyone marketing a product, whether digital or physical.

    • 36 min
    The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé

    The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé

    Patrick Renvoisé is a brain scientist who helps business leaders pinpoint the secret Buy Button inside their customer's brain. The co-author of "Neuromarketing" and "The Persuasion Code," Patrick shares his simple scientific to create desire and entice people to buy your product.

    • 30 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Firelightstudio ,

Director

This podcast is such a great resource for product marketing information and discussion.

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