10 episodes

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

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    • 3.3 • 3 Ratings

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

    EPISODE #65: AUTHOR CALEB GARDNER – ALL LEADERSHIP IS CHANGE LEADERSHIP

    EPISODE #65: AUTHOR CALEB GARDNER – ALL LEADERSHIP IS CHANGE LEADERSHIP

    What is it they say about “the best laid plans?"

    In this episode of the EE Voice podcast, we are joined by Caleb Gardner to discuss his new book – No Point B – and how leaders must embrace change and use effective communication in the face of developing technology, social activism, and other key elements in today’s tranformational world.

    “All leadership has to be change leadership,” Caleb told us. “Because we just have so much inbound, so much new data, so much going on in the world that we're going to have to be constantly asking our people to think differently -- and we're not prepared to ask them to have that level of mental flexibility.”
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    The post EPISODE #65: AUTHOR CALEB GARDNER – ALL LEADERSHIP IS CHANGE LEADERSHIP appeared first on FIR Podcast Network.

    • 31 min
    Communicating Pay Transparency

    Communicating Pay Transparency

    In New York, pay transparency is required by law. It will also be a requirement in California after January 1. There's a lot of good that can come from pay transparency, but for organizations with cultures unready for it, the consequences could be dire. Are companies enlisting their internal communicators to help lay the groundwork for this level of disclosure?
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    The post FIR #300: Communicating Pay Transparency appeared first on FIR Podcast Network.

    • 12 min
    ALP 173: Stop trying to be like other agencies

    ALP 173: Stop trying to be like other agencies

    We all have companies and entrepreneurs that we look up to, but that doesn't mean that we should aspire to be just like them.
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    The post ALP 173: Stop trying to be like other agencies appeared first on FIR Podcast Network.

    • 18 min
    From the Metaverse to the Fediverse and Back Again

    From the Metaverse to the Fediverse and Back Again

    Despite the forecasts of some pundits, it is still too early to predict Twitter's complete collapse. Still, it is not outside the realm of possibility. (Since we recorded this episode on Saturday, November 19, CBS has halted its activity on Twitter, blaming Elon Musk's "turbulent and potentially devastating moves following his takeover of the company," according to Variety. It is worth considering the consequences of Twitter's demise. How big a loss to society at large would it be? We can take that idea one step further. With Facebook experiencing its own declines and Gen Z demonstrating a preference for smaller social networks over broadcast-style social media, what would happen if social media completely faded into the background? Also in the November episode of The Hobson and Holtz Report:


    Thousands of Twitter users are migrating to Mastodon, a Twitter-like interface with some important differences, the key being that it is not owned by a single entity. Instead, it is a federation of Mastodon "instances" (including one Shel has launched for communicators). The fediverse could be awesome, one report suggests, assuming we don't screw it up -- and average users are able to figure it out.
    Gallup has released a study on how connected people feel to others, whether it's in person or online. It's a field of study that has gotten scant attention in the past and the results could be useful to marketers.
    There's some nation-building going on in the metaverse, with one Pacific island country building a digital twin to preserve its heritage as global warming raises sea levels, threatening to completely submerge it. Another country -- a physical entity not yet recognized by the global community of nations -- is working with an architectural firm to build a metaverse version that it hopes will be the primary place its citizens interact.
    Whether you believe it is ethical or not, there is a fair amount of ghostwriting going on in the social media space, notably with ghostwriters cranking out LinkedIn thought leadership posts for executives. But there's more than that, with one social media ghostwriter, for example, earning close to $200,000 so far this year writing mainly Twitter DMs for employees. We'll dive into this emerging cottage industry.
    Dan York's Tech Report is a buffet of topics this month, ranging from the fate of Twitter Spaces to Walmart's Augmented Reality effort, and from enhancements to TikTok Live to Google's "Live View in Maps."

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    The post FIR #299: From the Metaverse to the Fediverse and Back Again appeared first on FIR Podcast Network.

    • 1 hr 46 min
    Circle of Fellows #86: Brands and Branding

    Circle of Fellows #86: Brands and Branding

    Is your trademark your company’s brand? Your logo? Or is your brand what your customers say about you when you’re not in the room? What’s a brand promise and how do you develop one that everyone can buy into? How do you build the brand internally so every employee projects it externally? What’s the communicator’s role in protecting the brand? And what do you do when your company fails to live up to it?
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    The post Circle of Fellows #86: Brands and Branding appeared first on FIR Podcast Network.

    • 1 hr
    Social Listening in a Post-Twitter World

    Social Listening in a Post-Twitter World

    While things are not looking good at Twitter, it is not yet time to characterize it as the social network's death spiral. Still, speculation is fun (and inevitable), and one of the prospects about which some people are speculating is the impact a Twitterless world will have on social listening activities. Neville and Shel explore the possibility -- along with some other potential fallout should Twitter shut down -- in this short midweek episode of "For Immediate Release."
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    • 17 min

Customer Reviews

3.3 out of 5
3 Ratings

3 Ratings

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Keeping me up-to-date with the latest everything

Shel offers the latest comms & comms tech news and perspectives from a variety of experienced consultants. Expect the topical (e.g. latest political comms challenge) to the trendy (e.g. Snap chat for business). Especially enjoy Dan York's updates.

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