34 min
Fitness Revolution: Founder of CAMP, Jamie Lanza's Innovative Studio is Transforming the Community Fitness Industry and Taking Santa Monica by Storm The How-to Entrepreneur
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Co-founder of CAMP and Community Fitness Industry Entrepreneur. Jamie is curating THE collection of group fitness + yoga studios that isn't just a place to train and practice, it’s a place to play.
Jamie has created the environment for ADULTS where working hard and playing hard live, HARMONIOUSLY. The team is on the verge of their Grand Opening in Santa Monica following the success of their home-base Tampa location. The business model backbone is built on humanizing fitness and experiential marketing.
Straight out of a Wes Anderson movie, the studio and brand is inspired by Moonrise Kingdom. There was a real intention behind the first impression initiative and brand voice that enables quick-recall, contrasting the everyday fitness/yoga establishment. Today's episode is a masterclass in differentiation and industry innovation.
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Who should we have on the show next? Please let us know in the comments below Did you enjoy the episode? If so, please leave a short review.
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Today's Sponsors:
CoPilot (FKA Delta Trainer) - #1 Rated one-on-one remote personal training
SANESolution - Harvard Medical endorsed body & mind health framework
American Dream U - Transitioning veteran professionals
Co-founder of CAMP and Community Fitness Industry Entrepreneur. Jamie is curating THE collection of group fitness + yoga studios that isn't just a place to train and practice, it’s a place to play.
Jamie has created the environment for ADULTS where working hard and playing hard live, HARMONIOUSLY. The team is on the verge of their Grand Opening in Santa Monica following the success of their home-base Tampa location. The business model backbone is built on humanizing fitness and experiential marketing.
Straight out of a Wes Anderson movie, the studio and brand is inspired by Moonrise Kingdom. There was a real intention behind the first impression initiative and brand voice that enables quick-recall, contrasting the everyday fitness/yoga establishment. Today's episode is a masterclass in differentiation and industry innovation.
Leave Some Feedback:
Who should we have on the show next? Please let us know in the comments below Did you enjoy the episode? If so, please leave a short review.
Connect with Us:
TheHowtoEntrepreneur.com Instagram Twitter LinkedIn
Today's Sponsors:
CoPilot (FKA Delta Trainer) - #1 Rated one-on-one remote personal training
SANESolution - Harvard Medical endorsed body & mind health framework
American Dream U - Transitioning veteran professionals
34 min