6 episodes
Fixing the Game Podcast by Luke Luke Szkudlarek
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- Business
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
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#5 Navigating Ever Changing Google Ads Ecosystem for Your Small Business - Pragmatic Tips from Norman Irion
Norman Irion is one of the Google Ads industry veterans, currently providing online marketing consulting for SMEs. In my conversation Norman is sharing some dark secrets of Google Ads and provides tips for business owners on how to save money and improve their performance. We're only scratching the surface here and the episode is meant to give a general overview of some of the challenges related to running Google campaigns and how's the industry changed over the years.
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#6 Exposing Google Ads: Hidden Dangers for SMEs with an ex-Googler and Google Trainer Lucia Yapi
The Google Ads ecosystem has evolved from always profitable ads in the '00s to a greedy money making corporate machine. In my conversation with Lucia Yapi, one of the OGs of Google Advertising in Europe, we're not only looking at the developments at Google, but also alternatives to Google Ads and give practical tips to business owners and marketeers. We cover channels such as SEO, personal branding, Google Merchant Centre for e-commerce and more. The talk is practical and a great recap a...
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#4 Growth Hacking B2B Sales Outreach with No Paid Media Involved with Dennis Teichmann
I'm talking to Dennis Teichmann, who sold his SaaS HR company in 2023. Dennis is currently involved in a number of ventures as an investor, founder or advisor. We talk about B2B sales and lead generation without spending a lot of money on advertising. He shares his secrets and advice on how to win first clients. I appreciate his directness and pragmatism when it comes to sales and marketing. We also talk about tools stack, which is useful for anyone hacking growth in the B2B segment.&nbs...
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#1 Understanding and Interpreting Your Digital Analytics, GA4 and others with Andrew Hood
My first ever episode is a conversation with my dear friend Andrew Hood. He's a digital analytics expert with hands on technical experience and high commercial awareness. I met on my first stop in the UK in 2005 and I've always admired how he can break down complex businesses to the fundamental business terms. In this episode we'll learn how to approach data analytics if you're not a data scientist or analyst. My aim with this episode is to show that it doesn't have to be that complicate...
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#2 Use Data to Your Advantage & Exploit the Big Tech Media Setup with Gergely Kalmár
Gergely is one of the smartest and boldest data scientists that the digital media has seen - we cover some fundamental analytics topics and focus on finding ways to improve your campaigns. This episode is interesting to all companies who spend money on advertising on Google, meta etc.
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#3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora
I've known Joël Capt since his Beekeeper years, back then he contributed to our Growth Hacking Meetup in Zurich and even presented once. This was years ago, today he's the CEO of Peakora and we're talking about his experiences with lead generation for startups, focusing on universal frameworks how to generate first opportunities. These universal lessons are applicable to any business!