43 episodes

Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. Every week, we share conversations with startup food & beverage founders and operators on a mission to make a positive, healthy, and ethical impact on our world.

Food Chained Perfy

    • Business
    • 5.0 • 12 Ratings

Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. Every week, we share conversations with startup food & beverage founders and operators on a mission to make a positive, healthy, and ethical impact on our world.

    ADA Lawsuits: What Are They and How Do You Prepare? w/ Matt Orr of Amin Talati Wasserman, LLP

    ADA Lawsuits: What Are They and How Do You Prepare? w/ Matt Orr of Amin Talati Wasserman, LLP

    In this episode of Food Chained, Matt Orr, Partner at Amin Talati Wasserman, joins us to discuss a new wave of civil lawsuits against CPG brands. 
    Things we discuss:
    What is Matt's background?What started these ADA Lawsuits?Early on = physical Nowadays = digital What happened with these types of lawsuits in California?What recourse do brands have?Proactive vs. Reactive plansWidgetsAre these lawsuits defensible?What is the best proactive approach?Accessibility PolicyAccessibility PlanMonthly or quarterly audits w/ published resultsBonus if you have multiple 3rd party auditsHave a specific worksheet for specific remediation effortsShow Notes:
    Connect with Bruce on LinkedInConnect with Vasa Martinez on LinkedInConnect with Matt on LinkedIn Check out Amin Talati WassermanCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokShop Perfy on Amazon PrimeSponsor:Food Chained is a Perfy podcast. A big thank you to our sponsor, Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 

    • 46 min
    The CPG Diaries Vol. 2: The Abominable Co-Man

    The CPG Diaries Vol. 2: The Abominable Co-Man

    In this gripping tale, Jenna, a tenacious entrepreneur, finds herself on a collision course with her new business partner, Snowman, Inc., a co-manufacturer shrouded in mystery and deception. As Jenna unearths chilling details about The Snowman, she finds herself on a dangerous journey through the shadows of the manufacturing underworld.
    Submit Your Horror Story:
    Your CPG Diary will be anonymized and dramatized so the story can see the light while you remain in the shadows. Email podcast@drinkperfy.com with your story to be featured. Show Notes:
    Connect with Bruce on LinkedInConnect with Vasa Martinez on LinkedInCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokShop Perfy on Amazon PrimeSponsor:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

    • 7 min
    The CPG Diaries Vol. 1: Say Fundraise and Die!

    The CPG Diaries Vol. 1: Say Fundraise and Die!

    In the midst of an economic downturn, determined Food & Beverage CPG founder Chuck must navigate the treacherous challenges of Fundraiser Manor, where securing investments takes on a sinister twist. As he battles the malevolent forces of the manor and his industry's struggles, Chuck must prove that even in the darkest times, entrepreneurial spirit can triumph.
    Submit Your Horror Story:
    our CPG Horror Story will be anonymized and dramatized so the story can live while you remain in the shadows. email podcast@drinkperfy.com with your story to be featured. Show Notes:
    Connect with Bruce on LinkedInConnect with Vasa Martinez on LinkedInCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokShop Perfy on Amazon PrimeSponsor:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

    • 5 min
    Navigating Operational Pitfalls w/ Cody Berenson of Siddhi Capital

    Navigating Operational Pitfalls w/ Cody Berenson of Siddhi Capital

    In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition. 
    Things we discuss:
    What is Siddhi Capital?What is its investment Thesis?PitfallsMultipacks: When? Why? Implications?Identifying your co-man and warehouse: Relationship capital. Preventing issues w/ thorough communication. Repairing vendor relations. When are brands ready to scale? digital/print cansprosconsimplicationsShow Notes:
    Connect with Bruce on LinkedInConnect with Vasa Martinez on LinkedInConnect with Cody on LinkedIn Check out Siddhi CapitalCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokShop Perfy on Amazon PrimeSponsor:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 

    • 33 min
    How to Get Your Product Noticed: Insider Tips from RangeMe's Supplier Success Expert

    How to Get Your Product Noticed: Insider Tips from RangeMe's Supplier Success Expert

    In this episode of Food Chained, Vir Satyan, SVP of Supplier Success at RangeMe shares his expertise on using LinkedIn to connect with buyers and brands, getting products into stores, and keeping up-to-date with emerging brands.Things we discuss:
    How Range Me got its name.Using LinkedIn to connect with buyers and brands.Networking events to separate the haves and the have-nots.Cool kids vs. the uncool kids on LinkedInGetting into the storesStaying on top of emerging brandsShow Notes:
    Connect with Vir on LinkedInCheck out RangeMeCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and Twitter

    • 27 min
    From Attorney to Ice Cream Maker | Stacey Lee & Tiffany Yang from Sweety Ice Cream

    From Attorney to Ice Cream Maker | Stacey Lee & Tiffany Yang from Sweety Ice Cream

    On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures.Things we discuss:Being an attorney to start in CPGBridging cultures in foodConsulting for brandsThe Ethnic AisleShow Notes:Connect with Stacey on LinkedinConnect with Tiffany on LinkedinCheck out Sweety Ice CreamCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

    • 36 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

James-Mhlo ,

Listen for the insights

Vasa is a guy who knows his stuff and knows this industry, and gets some of the best guests out there to join and talk about what’s going on in CPG. Listen in if you want some quality in-depth learnings on the market!

FZ H ,

Excellent Podcast

Vasa is not afraid to dig deep into the realities that lie behind products and industries. He has been one of the best podcast hosts that I have ever recorded with, asking though provoking, pertinent and engaging questions.

Bill T.L. ,

Awesome

This pod is a masterclass in CPG. Vasa knows his stuff and Perfy is going places.

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