Forgotten Flights: How POWERUP Toys used nostalgia to lift their abandonment recovery rate (ft. Sophia Dagnon of GetUplift‪)‬ Email Swipes

What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order.

Timestamps:
(3:07) The first step the GetUplift team takes before they touch any copy
(4:42) How the customer research fed this email idea
(6:34) The standard emotion of abandoned cart – and what Sophia focused on instead
(7:37) The little extras that make this abandoned cart shine
(11:03) An excellent A/B split for all abandoned cart sequences
(12:58) Sophia’s tip for testing unconventional things
(17:47) How this sequence gave a feedback loop to optimize further sequences
(18:09) The one thing Sophia would change to improve this email

About our guest
Sophia helps some of the coolest, high-growth brands around connect with their customers' actual needs and increase conversions as the Head of Research and Copy at GetUplift.

Links from this episode:
Take a look at the email we’re talking about today
Follow Sophia on ⁠LinkedIn⁠
Check out her work (or read some cool stuff about CRO & emotional marketing) at getuplift.co Join the newsletter while you’re there, it’s neat
When you’re stuck, get big picture positioning reminders from Tovala
Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠

Subscribe to Email Swipes and never miss another episode:
Apple Podcasts
Spotify
Google Podcasts
Or find on your favorite podcast player