14 episodes
Email Swipes Nikki*Elbaz
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- Business
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5.0 • 2 Ratings
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How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?
You send an email of course.
These are real challenges that real brands faced – and solved – with email.
Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies.
Every other week, an email expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your work.
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Getting to Yes: Takeaways from Inbox Pause
Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 12.
Timestamps
(3:23) Takeaway 1: Convert users by helping them to get to the aha moment
(5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance
(6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams
(7:19) Takeaway 4: Challenge your defaults to keep yourself fresh
(7:57) Takeaway 5: Get readers hooked with a micro-commitment
(8:45) Listen in on Dawn’s experience collaborating on this project – and her insightful thoughts on the email and flow
Links from this episode
Take a look at the email we’re talking about today
Plan more effective onboarding sequences with my SaaS Onboarding Success Pack
Be more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.)
Grow your business when you join the Creative CEO Academy (I'll earn a commission.)
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing podcast@nikkielbaz.com
Subscribe to Email Swipes and never miss another episode
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Spotify
Google Podcasts
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Inbox Pause: How we used a GIF to help users visualize their goals – and hit them with Tailwind
How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than having them paint their own imaginary self portrait for the future?
Timestamps
(4:27) How I landed on the big idea for this email flow – and the 3 reasons it worked so well
(6:52) The type of email that I find hardest to write – and why
(8:58) What it was like to write an email flow together with another copywriter
(9:53) How this email changed from its original iteration
(10:16) The reactions this email garnered
Links from this episode
Take a look at the email we’re talking about today
Supercharge your Pinterest and Instagram marketing with Tailwind
Follow Nikki on LinkedIn
Grow your business when you join the Creative CEO Academy (I'll earn a commission)
Get your free consult with Nikki when you sign up to ConvertKit using this affiliate link (I'll earn a commission)
Get Nikki's email musings at nikkielbaz.com/subscribe
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
Spotify
Google Podcasts
Or find on your favorite podcast player -
Forgotten Flights: How POWERUP Toys used nostalgia to lift their abandonment recovery rate (ft. Sophia Dagnon of GetUplift)
What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order.
Timestamps:
(3:07) The first step the GetUplift team takes before they touch any copy
(4:42) How the customer research fed this email idea
(6:34) The standard emotion of abandoned cart – and what Sophia focused on instead
(7:37) The little extras that make this abandoned cart shine
(11:03) An excellent A/B split for all abandoned cart sequences
(12:58) Sophia’s tip for testing unconventional things
(17:47) How this sequence gave a feedback loop to optimize further sequences
(18:09) The one thing Sophia would change to improve this email
About our guest
Sophia helps some of the coolest, high-growth brands around connect with their customers' actual needs and increase conversions as the Head of Research and Copy at GetUplift.
Links from this episode:
Take a look at the email we’re talking about today
Follow Sophia on LinkedIn
Check out her work (or read some cool stuff about CRO & emotional marketing) at getuplift.co Join the newsletter while you’re there, it’s neat
When you’re stuck, get big picture positioning reminders from Tovala
Get Nikki's email musings at nikkielbaz.com/subscribe
Subscribe to Email Swipes and never miss another episode:
Apple Podcasts
Spotify
Google Podcasts
Or find on your favorite podcast player -
To Share or Not to Share | Takeaways from Digit Disclosure
Let's dive into the strategies and methods used in Hannah's webinar registration email, featured in Episode 9.
Takeaways
(4:38) Takeaway #1: Vanity metrics are so easy to get sucked into
(5:57) Takeaway #2: Sometimes you can turn a "no" into a "yes, if..."
(7:29) Takeaway #3: You can't please the people you normally please – 100% of the time.
(8:15) Takeaway #4: Use these two barometers to test if you're oversharing:
#1: Is this helpful for my audience?
#2: Is sharing this appropriate for my audience?
(9:41) Takeaway #5: Hit reply on emails that you like!
Links from this episode:
Take another look at the email we featured in Episode 9
Build your email toolbox when you join Email Mastery.
Get Nikki's email musings at nikkielbaz.com/subscribe
Subscribe to Email Swipes and never miss another episode:
Apple Podcasts
Spotify
Google Podcasts
Or find on your favorite podcast player -
Digit disclosure: How sharing “bad” numbers built subscriber trust (and increased signups) ft. Hannah Shamji
What happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever.
Timestamps:
(4:30) How Hannah’s research brain – and TikTok culture – led to this email
(12:51) The balancing-act-slash-experiment that is Hannah’s email list
(14:37) How to set objectives in research so you don’t color the data
(18:09) The measure Hannah used for this email, in absence of replies
(21:29) The ripple effect this email gave to Hannah’s overall personal brand
About our guest
Hannah is a Consumer Psychologist for growth-stage startups. She's also a Cornell Psych Grad & trained therapeutic Counsellor with 10 years of experience in qualitative research. Now she helps clients like HubSpot and Shopify Plus decode how their customers think, so they can connect with (and convert!) the human behind the buyer.
Links from this episode:
Take a look at the email we’re talking about today
Take a look at Jason Fiefer’s email with the full story of Naveen’s reframe
Follow Hannah on LinkedIn
Get more transparent insights from Hannah at hannahshamji.com/newsletter
Get Nikki's email musings at nikkielbaz.com/subscribe
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
Spotify
Google Podcasts
Or find on your favorite podcast player
💬 Free consult when you sign up to ConvertKit Sign up to ConvertKit using this affiliate link and you'll earn a free 30-minute consult that we can use to set up your list strategy, live edit your welcome sequence, or whatever else you want to use our time for. Terms and conditions here. -
Humor Me | Takeaways from Reputation "Rev"amped
Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 7.
Takeaways
(2:32) Takeaway#1: Creativity isn’t magic
(3:25) Takeaway #2: Safe risks are the name of the game
(4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability
(7:03) Takeaway #4: Be understanding of clients/boss’ hesitations to risk
Links from this episode:
Take another look at the email we featured in Episode 7
Get access to Nick's class on creativity when you join Email Mastery.
Get really jealous of Dr. Eric's Fier's patients when you take a look at his site.
Get Nikki's email musings at nikkielbaz.com/subscribe
Subscribe to Email Swipes and never miss another episode:
Apple Podcasts
Spotify
Google Podcasts
Or find on your favorite podcast player
Customer Reviews
Love this new offering from Nikki!
Already learnt a lot from the first episode, thank you! I love the length, and the format is really entertaining. I’ll be a weekly listener for sure.