Episode 14: Positioning & Messaging Founder & CEO
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- Entrepreneurship
Mike and Patrick open the podcast in “vehement disagreement” over which element of positioning and messaging is harder; the guys chat about the deep work required for category creation; and Mike reveals how his family finally decided to buy a new car, what they selected, and why.
Mike and Patrick open the podcast in “vehement disagreement” over which element of positioning and messaging is harder; the guys chat about the deep work required for category creation; and Mike reveals how his family finally decided to buy a new car, what they selected, and why.