Founders Forum: How Google's Performance Max Really Works The Founders Forum

In this conversation, Collin Slattery, owner of Taikun Digital explains the differences between Facebook and Google and how each is king when it comes to its specific use case when it comes to customer acquisition.
Collin emphasizes the importance of optimizing product feeds for Google and the potential of non-branded search ads for e-commerce. He shares insights on scaling landing pages, leveraging YouTube Shorts for advertising, and the impact of AI on Google Search. Collin wraps up the conversation discussing agency management with Tristram and Edwin and how he's achieving healthy margins in his agency.
Key Takeaways:
Why Facebook is great for demand generation, while Google is better for demand capture. How optimizing product feeds is crucial for success on Google. How YouTube Shorts can be a game changer for advertisers, especially when leveraging existing creative. Why AI poses an existential threat to Google's search business. How to effectively achieve healthy margins in your agency through effective management and optimization. Choosing the right billing model and why it should align with both the agency's and the client's goals. How processes and automations play a crucial role in agency management, allowing for scalability and efficiency. Why tracking time and profitability is essential for understanding the agency's financial health.

To learn more about Collin Slattery check him and his team out at https://www.taikundigital.com/

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