The Founders Forum Andrew Foxwell

In this episode of the Foxwell Founders podcast, Brett Fish, founder of Tag Hero, discusses the importance of tracking and technology in e-commerce.
He addresses the question of whether third-party tracking services provide an edge over Shopify's built-in server-side pixel implementation and provides insights into the perfect tracking setup.
 
Key Takeaways:
Who third-party tracking services are most beneficial for. Why Shopify's pixel implementation may be just right for you When its best suited to move to a third-party tracking service The 3 things the best tracking set-ups all have The importance of regular testing pixel events Why Brett believes the founders membership is so valuable To learn more about Brett Fish and TagHero you can head to: www.taghero.io
If you'd like to learn more about the Founders Community or want to become a member you can do so here: www.foxwelldigital.com/membership
 

Jenni-Lyn, the owner of a Snarky Tea, joins Edwin and Tristram to discuss her experience managing the supply chain and inventory for her business. She shares insights on sourcing suppliers, building relationships, and dealing with difficult partners(she landed a deal on Shark Tank).
She emphasizes the importance of inventory management as a strategic differentiator and explains how her company creates excitement by offering limited edition products. She even walks through her strategy for these new product drops. She also shares the value of building a community of superfans and creating a safe space for customers.
Key Takeaways:
How building strong relationships with suppliers is crucial for a successful supply chain. How her willingness to take on different roles helped her overcome challenges in the business and improved efficiency. Why inventory management can be a strategic differentiator, allowing businesses to create excitement and cater to specific customer preferences. How limited edition products can generate excitement and loyalty among customers. The importance of balancing new customer acquisition with serving existing customers for long-term success. When to accurately use product drops and revenue generation events to maintain cash flow and drive sales. Why AI can be a useful tool in certain areas, but can lack the human experience that is essential for branding. The one thing Jenni-lyn leaned into to create simplicity with her inventory management. To learn more about Jenni-lyn and Snarky Tea you can follow her here 
If you'd like to learn more about the Founders Community or want to become a member you can do so here.

In this conversation, Jeff Bekavac, CRO of Swiftstart, shares his expertise on selling on Amazon. He discusses the challenges of dealing with Amazon, the benefits of selling on the platform, and the importance of Fulfilled by Amazon (FBA). Jeff also provides insights on inventory management, standing out in a crowded marketplace, and optimizing product images and titles.

Key Takeaways:
How selling on Amazon can provide additional revenue and brand awareness. Why he recommends Fulfilled by Amazon (FBA). The amount of inventory you should be sending to Amazon. The 3 things you need when dealing with Amazon's challenges. How you should be utilizing Amazon's tools to improve your product listings. Why you should never bait or encourage fake reviews on Amazon. The margins you can expect to gain selling on Amazon. Why Amazon Ads take time, especially for new listings. The best ways to differentiate your brand on Amazon vs. your website Why product discovery is so valuable on Amazon. To connect With Geoff reach out to him here: geoff@swiftstart.com
If you'd like to learn more about the Founders Community or want to become a member you can do so here: www.foxwelldigital.com/membership

In this conversation, Tristram and Edwin chat with, Foxwell Founders very own, Courtney Fritts, to discuss the success of TikTok Shops and how it is working for different brands. She emphasizes the importance of having the right products for TikTok Shops and the need for a content flow to support the platform.
They also discuss the intricacies of advertising on TikTok, specifically focusing on TikTok Shops and they explore the importance of on-platform data in a cookieless world.
Courtney also shares some of the challenges and nuances of TikTok ads, emphasizing the need to be a student of the platform and understand consumer behavior. 
Key Takeaways:
How TikTok Shops can be successful for brands with specific products that are well-suited for impulse buys and quick conversions. The importance of content flow and consistency in posting on TikTok before starting on TikTok Shops. Why both value and conversion-based campaigns can work on TikTok Shops. Why collecting data and having a pixel on your site is crucial for TikTok ad performance, especially as we head into a cookie-less ecosystem. Why testing different targeting strategies and content formats is crucial to finding success on TikTok. How TikTok ads can have a significant impact on Amazon sales. Why it's so important to consider branded/non-branded search as well as overall lift in sales when defining TikTok Ad success. Why being a student of the platform and understanding consumer psychology is key to creating effective TikTok ads. To Connect With Courtney follow her here: https://twitter.com/courtfritts
If you'd like to learn more about the Founders Community or want to become a member you can do so here: www.foxwelldigital.com/membership

In this conversation, Collin Slattery, owner of Taikun Digital explains the differences between Facebook and Google and how each is king when it comes to its specific use case when it comes to customer acquisition.
Collin emphasizes the importance of optimizing product feeds for Google and the potential of non-branded search ads for e-commerce. He shares insights on scaling landing pages, leveraging YouTube Shorts for advertising, and the impact of AI on Google Search. Collin wraps up the conversation discussing agency management with Tristram and Edwin and how he's achieving healthy margins in his agency.
Key Takeaways:
Why Facebook is great for demand generation, while Google is better for demand capture. How optimizing product feeds is crucial for success on Google. How YouTube Shorts can be a game changer for advertisers, especially when leveraging existing creative. Why AI poses an existential threat to Google's search business. How to effectively achieve healthy margins in your agency through effective management and optimization. Choosing the right billing model and why it should align with both the agency's and the client's goals. How processes and automations play a crucial role in agency management, allowing for scalability and efficiency. Why tracking time and profitability is essential for understanding the agency's financial health.

To learn more about Collin Slattery check him and his team out at https://www.taikundigital.com/

If you'd like to learn more about the Founders Community or want to become a member you can do so here: www.foxwelldigital.com/membership

Edwin and Tristram get together with the host of the Unofficial Shopify Podcast, Kurt Elster, to discuss conversion rate optimization (CRO) and one of the biggest tool most Shopify agencies have been sleeping on (Shop Cash) and its potential benefits for clients.
Kurt then moves into the importance of CRO and the role of landing pages in improving conversion rates. He also shares on how apparel brands can overcoming size and fit obstacles. along with highlighting the value of qualitative data in CRO and discusses the use of AI for generating product descriptions.

Key Takeaways:
How Shop Cash can be a valuable tool for increasing sales and customer engagement in e-commerce. Why landing pages play a crucial role in conversion rate optimization, especially for targeted advertising campaigns. How apparel and fashion brands can Overcoming size and fit obstacles to improve customer satisfaction and conversion rates. Why qualitative data is often more valuable than quantitative data in CRO How AI can be used to generate effective product descriptions along with optimizing conversion rates. Why the future of CRO may involve AI-driven ideation, automated testing, and implementation. To connect with Kurt you can head to his website here: https://ethercycle.com/
To learn more and join the Foxwell Founders Community head here: https://foxwelldigital.com/membership