100 episodes

Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.

Franchise Secrets Podcast Erik Van Horn

    • Business
    • 4.7 • 54 Ratings

Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.

    Why Franchises Fail And Others Flourish

    Why Franchises Fail And Others Flourish

    Ever wondered why some franchises skyrocket to success while others fade into oblivion? In this eye-opening solo episode, Erik Van Horn delves into his personal experiences with both winning and losing brands. He shares invaluable insights on what sets a flourishing franchise apart from one that struggles. 

     
    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr 
     
    Erik’s journey reveals critical lessons for aspiring franchisees and seasoned entrepreneurs alike. What are the hidden pitfalls? What makes a brand resilient? Tune in to uncover the secrets behind franchise success and learn how to turn your investment into a thriving business.'


    Erik’s key takeaway? Understanding the commitment and effort required can make all the difference between success and failure. Don't miss out on this chance to gain expert knowledge and transform your franchise journey.
     
    “The best way to learn is from other people's mistakes. I've done a lot of that, and I've made a lot of my own mistakes. And I love it when I talk to other people who lost significant amounts of money in franchising because they usually learn from those mistakes, just like I have.” - Erik Van Horn
     
    In This Episode:
    - Unproven vs. proven business model
    - Working with a local manager vs. partnering with franchise owners
    - Are you spending your time putting out fires?
    - Negative vs. positive cash flow 
    - The importance of a grand opening
    - Semi-absentee vs. passive model
     
    Resources: 
    🌐 Consult with Erik - https://form.jotform.com/222685728939070
    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   
    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 
    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
     
    Connect with Erik Van Horn:
    🌐 Website - https://franchisesecrets.com/   
    📷 Instagram - https://www.instagram.com/erikvanhorn/  
    👍 Facebook - https://www.facebook.com/erik.v.horn/  
    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

    • 18 min
    Franchise Brokers: When and How to Work With Them With Jeff Herr

    Franchise Brokers: When and How to Work With Them With Jeff Herr

    With an increasing number of franchises entering the market every year, it can take a lot of work to thoroughly evaluate and compare all the opportunities available. Because of this, many investors are turning to franchise brokers or consultants to help them narrow the field and help them make the right decision. But how do you get brokers to notice your brand and consider working with you?
     
    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr 
     
    Join Erik Van Horn and Jeff Herr as they dive deep into the world of franchise brokerage. In this episode, you will discover the essential steps to make your brand irresistible to brokers and the critical requirements you must meet.
     
    Are you ready to take your brand to the next level? Learn the secrets to attracting the right brokers and consultants in today's episode of Franchise Secrets!
     
    “Sometimes, people tend to believe that brokers are only concerned about the commission. The ones concerned about commission are just not good brokers. The best brokers out there in the world genuinely want to help change people's lives and get them into business ownership.” - Jeff Herr
     
    In This Episode:
    - Attracting brokers and consultants
    - Avoiding common pitfalls as an emerging brand
    - The necessity of a solid Item 19
    - Building a reliable leadership and support team
    - Essential systems and tools for smooth operations
    - Evaluating broker fit
    - Finding top broker networks
     
    Resources: 
    🌐 Consult with Erik - https://form.jotform.com/222685728939070
    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   
    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 
    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
     
    Connect with Jeff Herr:
    💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/

    🌐 Website - https://www.frontstreetep.com/
     
    Connect with Erik Van Horn:
    🌐 Website - https://franchisesecrets.com/   
    📷 Instagram - https://www.instagram.com/erikvanhorn/  
    👍 Facebook - https://www.facebook.com/erik.v.horn/  
    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    • 35 min
    The Blueprint for Growing and Building Wealth With The Lifestyle Investor Justin Donald

    The Blueprint for Growing and Building Wealth With The Lifestyle Investor Justin Donald

    For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor: https://lifestyleinvestor.com/strategy/?utm_campaign=pim-link-consultation-page
     
    Do you want to be a billionaire? Most people would probably say yes without thinking twice. But today's guest gave a response that will surprise and inspire you, offering a fresh perspective on wealth and ambition.
     
    Tune in to this riveting episode as host Erik Van Horn interviews Justin Donald, also known as The Lifestyle Investor. Dive deep into the secrets of asset allocation and discover the strategies that can transform your financial future.
     

    Justin shares valuable insights on how and when to invest in deals, making it clear why everyday people should pay attention to the habits of the wealthy—because success leaves clues. Don't miss out on this enlightening conversation that could change the way you think about investing and financial freedom.
     
    “Most of the wealthiest people in the world did not grow their money in the stock market. They made it in their business or a business–either they're the entrepreneur or the investor of that business.” - Justin Donald
     
    In This Episode:
    - Do you want to be a billionaire?
    - Why chase riches at any cost?
    - What does financial independence mean to you?
    - Justin's advice for those always wanting more money
    - How the wealthiest families manage their wealth
    - Asset allocation trends of the wealthy
    - Why care about the ultra-rich?
    - Public vs private investments
    - Starting with alternative investments
    - How to decide if a deal is worth it
     
    Resources: 
    🌐 Consult with Erik - https://form.jotform.com/222685728939070
    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   
    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 
    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
    🌐 Book Your Strategy Session with Justin Donald's Team - https://lifestyleinvestor.com/consultation
    🌐 Register here for the Lifestyle Investor Foundations Summer Series - https://lifestyleinvestor.com/foundations
     
    Connect with Justin Donald:
    💼 LinkedIn - https://www.linkedin.com/in/justinwdonald/
    🌐 Website - https://lifestyleinvestor.com/
    ☎️ Book your strategy session with Justin Donald’s team:  https://lifestyleinvestor.com/strategy/?utm_campaign=pim-link-consultation-page 
     
    Connect with Erik Van Horn:
    🌐 Website - https://franchisesecrets.com/   
    📷 Instagram - https://www.instagram.com/erikvanhorn/  
    👍 Facebook - https://www.facebook.com/erik.v.horn/  
    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

    • 39 min
    The Winning Approach to Building a Successful Brand With Jim Bitticks of Dave's Hot Chicken

    The Winning Approach to Building a Successful Brand With Jim Bitticks of Dave's Hot Chicken

    Is the hot chicken business just a fad? Have you ever wondered why some brands dominate the market while others fade away quickly? Let's hear what today's guest has to say.
     
    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr 
     
    In this episode, Erik Van Horn and Jim Bitticks explore the dynamic world of franchising, shedding light on why franchisors and franchisees play pivotal roles in business growth. Jim, a seasoned COO and a Dave's Hot Chicken franchisee shares valuable insights on navigating the unique challenges of managing and owning a franchise within the same company.
     
    Uncover how Jim's multifaceted role influences operational strategies while addressing potential conflicts of interest. Gain firsthand perspectives on maintaining harmony between corporate leadership and entrepreneurial ventures.
     
    Join us to uncover the strategies driving Dave's Hot Chicken's expansion and learn actionable tips for scaling your brand in today's competitive market.
     
    “At Dave's, we are very, very focused on maintaining that excellent store-level economic model so that franchisees continue to be successful. That's why we've been able to grow really, really fast because the model is good, and we are very focused on keeping that model strong.” - Jim Bitticks
     
    In This Episode:
    - Who is Jim Bitticks?
    - Jim's experience working at Blaze Pizza
    - Is the Hot Chicken category just a fad?
    - Dave's Hot Chicken brand story
    - What is it like being a franchisee-focused COO?
    - How does Jim balance being a COO and a franchisee?
    - What should franchisees know about being a franchisor?
    - How must franchisors deal with rebellious franchisees?
    - Lessons from successful multi-unit franchisees
    - What's the ideal mindset for a franchisee aiming to innovate in their market?
     
    Resources: 
    🌐 Consult with Erik - https://form.jotform.com/222685728939070
    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   
    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 
    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
     
    Connect with Jim Bitticks:
    💼 LinkedIn - https://www.linkedin.com/in/jim-bitticks-cfe-0bb37515/

    🌐 Website - https://www.daveshotchicken.com/
     
    Connect with Erik Van Horn:
    🌐 Website - https://franchisesecrets.com/   
    📷 Instagram - https://www.instagram.com/erikvanhorn/  
    👍 Facebook - https://www.facebook.com/erik.v.horn/  
    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

    • 50 min
    What the Wealthiest Families Do With Their Money With Jim Dew

    What the Wealthiest Families Do With Their Money With Jim Dew

    Have you ever wondered how the rich make more money? In this insightful episode, Erik Van Horn and Jim Dew discuss wealth creation and management. Whether you're a beginner investor or a seasoned pro, you'll find valuable strategies to elevate your financial game. Discover how Dew Wealth Management distinguishes itself from other financial firms, offering a unique approach to building and managing wealth. 

     
    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr 
     
    Jim Dew is the CEO of Dew Wealth Management and the creator of The Entrepreneur's Virtual Family Office®, an innovative and strategic approach designed to maximize time, money, and freedom. He has 27 years of experience building high-functioning wealth management teams for entrepreneurs.
     
    Jim is a Certified Financial Planner®, Chartered Financial Consultant®, and a Certified Private Wealth Advisor®. He has been featured in Inc. Entrepreneur and Huffington Post magazines. Jim is also a sought-after speaker for stages and podcasts for elite entrepreneurs.
     
    Tune in to Jim's practical advice on making smart investments, understanding risks, and collaborating with fund managers. Find out how to leverage the Augusta Rule and other strategies to grow your financial storehouse. 
     
    “Buy appreciating assets, things that are gonna grow your wealth over time, things that are gonna outpace inflation—which has been a struggle and a problem in the last few years. And just start now.” - Jim Dew
     
    In This Episode:
    - A brief background about Jim and how he became an entrepreneur
    - How Dew Wealth runs its business compared to other financial companies
    - Building your financial team the way billionaires do (financial flat tire vs functional wealth wheel)
    - What is the Augusta Rule?
    - How to take a break from your business and not worry about anything
    - Why are entrepreneurs good at making money but bad at keeping it?
    - How to start making smart investments
    - Understanding investment risks 
    - Working with fund managers and venture capitalists
     
    Resources: 
    🌐 Consult with Erik - https://form.jotform.com/222685728939070
    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   
    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 
    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
    🌐 The Augusta Rule Tax Guide - https://www.dewwealth.com/franchise
    🌐 Book Your Strategy Session Now - https://lifestyleinvestor.com/strategy/
     
    Connect with Jim Dew:
    💼 LinkedIn - https://www.linkedin.com/in/jim-dew-0ab03a5/
    🌐 Website - https://www.dewwealth.com/
     
    Connect with Erik Van Horn:
    🌐 Website - https://franchisesecrets.com/   
    📷 Instagram - https://www.instagram.com/erikvanhorn/  
    👍 Facebook - https://www.facebook.com/erik.v.horn/  
    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

    • 54 min
    How an EBITDA-Focused Franchisee Scaled From 1 to 100+ Units With Raj Patel

    How an EBITDA-Focused Franchisee Scaled From 1 to 100+ Units With Raj Patel

    Is investing in the food industry a wise move? Does owning multiple locations guarantee profitability? In today's episode of Franchise Secrets, Erik and his guest, Raj Patel, tackle these crucial questions and more. They explore the intricacies of the food industry, highlighting the significance of unit economics and how franchisors can support their franchisees in achieving success.
     
    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr 
     
    Raj Patel, the President of The Hari Group, knew early on that the corporate desk wasn't for him. Co-founding The Hari Group, Raj dedicated himself to transforming his community by opening new restaurants and spearheading real estate development projects.
     

    His efforts have not gone unnoticed—Raj was named Dealmaker of the Year by Franchise Times and recognized as a Young Leader to Watch by QSR Magazine. Serving on the Board Advisory Committee for Dunkin’ and other subcommittees, Raj owns nearly a hundred locations across brands like Dunkin' and Dave's Hot Chicken.
     

    Ready to uncover the secrets to thriving in the competitive restaurant industry? Join us as we reveal the strategies that turn challenges into profitable opportunities, featuring insights from a franchise profitability expert.
     
    “We don't want to open a location just to open a location. If we're going to open a location, it's got to make money financially.” - Raj Patel
     
    In This Episode:
    - How Raj and his family got involved in franchising
    - Balancing the number of locations with profitability
    - Exit strategy and using the money to accelerate your growth
    - Identifying your superpowers and hiring top talent 
    - How brands help their franchisees with unit economics
    - Things to consider when choosing a brand to invest in
    - Pros and cons of investing in the food industry
     
    Resources: 
    🌐 Consult with Erik - https://form.jotform.com/222685728939070
    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   
    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 
    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
     

    Connect with Raj Patel:
    💼 LinkedIn - https://www.linkedin.com/in/rajpatel22
     

    Connect with Erik Van Horn:
    🌐 Website - https://franchisesecrets.com/   
    📷 Instagram - https://www.instagram.com/erikvanhorn/  
    👍 Facebook - https://www.facebook.com/erik.v.horn/  
    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 
     

    • 36 min

Customer Reviews

4.7 out of 5
54 Ratings

54 Ratings

Chick305 ,

THE BEST!

Erik’s podcast is the most helpful podcast for anyone in franchising or wants to get into franchising. Best guests with phenomenal teachings. High, highly recommend!

DerekP18 ,

Great content for Franchisees

This podcast is one that I look forward to each week. As a Mathnasium franchisee, it’s given me motivation to continue growing and reminded me to look for new ways to be even better.

Brandy Mamizuka ,

Best Podcast for Insider Information!

Erik has done an outstanding job with curating an impressive list of guests to interview on his podcast. The Franchise Secrets podcast not only provides insights into topics that are relevant to today’s franchisees, but also to anyone who is thinking about being a business owner. Doesn’t matter where you are on your entrepreneurial path...this podcast will change, shape and influence your journey in a very positive way!

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