63 episodes
Franchise Empires The Wolf, A Workweek Friend
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- Business
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4.6 • 30 Ratings
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Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises.
Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations.
Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid.
Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies.
Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts.
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S5 E9: How Biscuit Belly Took the Boring Out of Breakfast
How do you elevate breakfast food in a novel way that no other franchise is doing?
By taking biscuits to a whole ‘nother level.
Biscuit Belly is a fast-casual franchise taking the boring out of breakfast and making Instagram-worthy foods all across the Southeast.
Owners Chuck Schnatter and Chad Coulter sit down with the Wolf to discuss how they distinguished themselves from franchises like IHOP, Denny’s, and Snooze and what qualities they believe are key to any dining franchise.
Plus, find out how they managed to thrive and survive while opening multiple locations during the pandemic!
0:00 Background
3:22 What Makes a Successful Franchise?
7:15 Why Biscuits?
13:00 Making Food Instagrammable
15:00 Franchising Process
24:32 Takeaways
30:00 Future Plans
Find out more about Biscuit Belly:
https://biscuitbellyfranchise.com
https://biscuitbelly.com
Follow Chad:
LinkedIn: https://www.linkedin.com/in/chad-coulter-4663465b
Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.
Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees?
Visit Harri.com to learn more.
If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.
Thank you so much!
Check out The Wolf’s newsletter and YouTube channel.
Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf -
S5 Ep8: The Ben & Jerry's Franchisee Who Also Owns...A Starbucks?
How did former math teacher turned franchise developer Antonio McBroom open 14 Ben and Jerry’s locations across South Carolina by himself?
The answer is equal parts hard work and ingenuity.
On this week’s pod, the Wolf finds out how Antonio hustled his way into franchise success by purchasing his own ice cream trailer, opening his stores at 2 am to hungry college kids, and trying just about every other business tactic in between.
Antonio also talks about his latest partnership with Starbucks, in which he’s helping to bring the franchise chain to underserved and diverse communities, empowering minority-owned businesses to contribute to the next phase of his business evolution.
0:00 Background
4:06 Franchise Expansion
8:00 The Catering Hustle
10:30 Partnering with Others
14:55 Starbucks Partnership
22:44 Follow Us
Follow Antonio:
https://www.primopartners.com
LinkedIn: https://www.linkedin.com/in/antonio-mcbroom-43858017/
Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.
Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees?
Visit Harri.com to learn more.
If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.
Thank you so much!
Check out The Wolf’s newsletter and YouTube channel.
Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf
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S5 Ep7: Building a Consumer-Facing Coffee Brand, with Jacob Jaber
How did Philz Coffee grow to become synonymous with fueling the likes of tech giants out of Silicon Valley?
Co-founder, Jacob Jaber, explains how the vision of Philz Coffee came to fruition from his father, who simply wanted to create a place where people could hang out and share great drinks together.
Now, with over 75+ locations, this growing franchise still relies on one key ingredient: creating a memorable, personalized experience for each of its customers. Jacob and the Wolf chat about its unique barista model and how the most important aspect of any business is to create a product that you really, really love.
Then, find out which businesses Jacob prefers to invest in.
0:00 Background
3:40 The Turning Point
6:18 Creating a Community
8:40 Building a Consumer-Facing Brand
15:00 Expansion Plans
17:20 The Phil’s Business Model
28:21 Brand Association
31:40 Building a Brand
37:42 Investing in Consumer Companies
46:08 Follow Us
Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.
Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees?
Visit Harri.com to learn more.
Follow Jacob:
LinkedIn: https://www.linkedin.com/in/jacobjaber/
Twitter: https://www.twitter.com/jacobjaber
If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.
Thank you so much!
Check out The Wolf’s newsletter.
Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf -
S5 Ep6: How Shelly Sun Built a $639 Million Dollar Franchise
What’s the best way to drive franchise growth in the senior healthcare industry?
According to Brightstar Care CEO Shelly Sun, it’s paying the best people the best salary possible, encouraging accreditation across all locations to ensure franchise consistency, and aggressive nationwide marketing tactics.
Shelly talks with The Wolf about her top components for a scalable franchise model, the challenges and lessons she’s learned from staying 20% company-owned, and the coming obstacles the home healthcare industry will face as the Baby Boomer generation ages.
Shelly's passion for providing quality care and her strategic mindset for driving brand growth make for an inspiring interview you won’t want to miss.
0:00 Intro
4:28 Brightstar Components
10:40 Stepping Stones to Evolution
19:41 National Accounts Program
22:54 Early Lessons
30:03 Not Selling Out
36:20 Aging Baby Boomers
41:58 Contact Us
Follow Brightstar Care:
https://www.brightstarfranchise.com
https://www.brightstarcare.com
Follow Shelly:
LinkedIn: https://www.linkedin.com/in/brightstarshellysun/
Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.
Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees?
Visit Harri.com to learn more.
If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.
Thank you so much!
Check out The Wolf’s newsletter.
Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf -
S5 Ep5: How Chris Kenny Raised $300M To Invest in The Biggest Franchises of Tomorrow
What do fitness, skincare and swim schools have in common? Get ready to make a splash with Chris Kenny as he dives into the success of consumer service brands, from Heyday to Orangetheory to Big Blue Swim School.
Chris is the Co-Founder and Managing Partner of Level5 Capital Partners. With over a decade of experience investing and operating in the consumer services sector, Chris has been an instrumental part in making L5 a standout player in the franchise industry.
The Wolf and Chris delve into his origins in the business, explore L5’s unique approach to investing in franchises, and talk strategies for accelerating growth and enhancing brand value.
And great customer experience starts with great employee experience. Create business success with Harri, the platform to build, manage, engage and retain your team. Care for your people, and they will care for your customers.
Visit www.harri.com today
Follow Chris:
LinkedIn: https://www.linkedin.com/in/chris-kenny-09a4271/
If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
Check out The Wolf’s newsletter
Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf -
S5 Ep4: Turning Thrift Store Shopping into Franchise Gold with BaseCamp CEOs Zach and Tyler Gordon
How do resale employees determine how much that five-year-old Lululemon shirt is actually worth?
The Wolf sits down with BaseCamp Franchising owners Zach and Tyler Gordon to discover exactly how Uptown Cheapskate and Kid to Kid streamlined resell value subjectivity and turned it into a finely-tuned, fully systematic, operational process across over 200 different locations.
Plus, how are Zach and Tyler inverting the stigma of used clothing and turning it into their personal franchise goldmine in the face of online reselling giants? And why is value one of the biggest motivators of consumer behavior?
Tune in to find out!
00:00 Franchising Kid to Kid and Uptown Cheapskate
9:45 Exploring the Tailwinds of the Resale Market
16:14 A New Way to Shop and Sell Clothing
22:08 Operational Challenges in Resale Businesses
35:10 The Future of Thrift Shopping
43:28 Exploring the Benefits of Resale Franchise Ownership
47:09 The Resale Clothing Industry
50:32 Contact Us
Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.
Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees?
Visit Harri.com to learn more.
Follow BaseCamp Franchises:
LinkedIn: https://www.linkedin.com/company/basecamp-franchising/
https://kidtokidfranchise.com/
https://uptowncheapskatefranchise.com/
If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.
Thank you so much!
Check out The Wolf’s newsletter
Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf
Customer Reviews
Great podcast, a lot of value
Love this show. Just don’t understand the music mid podcast while you’re talking.
Great content!
Really enjoying the in-depth interviews and convos on this podcast! As an experienced marketer of franchises and now a new AR and franchisee - I’ve loved all of the key learnings here.
FIX THE AUDIO
I love Cali Coffee but the interview was painful to listen to because of your audio. it sounded like they were talking in an empty room with echo. Also as the host you need to stop using the word “like” as you are talking. I know it’s a hard habit to break but good interviewers don’t do that. I did enjoy hearing from the Cali owners as this is my favorite coffee place.
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