53 min

From Basketball Playbook to Consumer Products: The Crossover Move Changing the Game in Consumer Industries, Presented by SAP

The buzz: “The crossover is one of the most lethal offensive moves in the N.B.A., used by the game's best ball handlers.” (youtube.

The buzz: “The crossover is one of the most lethal offensive moves in the N.B.A., used by the game's best ball handlers.” (youtube.

53 min

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