572 episodes

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.

The Soul of Enterprise: Business in the Knowledge Economy Ron Baker and Ed Kless

    • Business
    • 4.8 • 91 Ratings

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.

    One Thing! Part Four

    One Thing! Part Four

    Ron and Ed once again share entries from their "One Thing" journals, so this episode is a bit random, but contains nugget after nugget on curated wisdom for the reading and listening habits of the hosts.

    • 1 hr
    Pricing Puzzles and Pitfalls

    Pricing Puzzles and Pitfalls

    Join Ed and Ron as they delve into the complexities of modern pricing strategies and their impacts on consumers and brands. We’ll explore the supposed frustration consumers face with the rise of add-on fees and personalized pricing.

    • 1 hr
    Expanding Your Pricing Paradigm

    Expanding Your Pricing Paradigm

    Ron and Ed return to their roots and will be talking all things pricing this week including trends in subscription pricing as well as rethinking some previously discussed topics.

    • 1 hr
    On Asimov's "I, Robot" - a conversation with Robert Wood

    On Asimov's "I, Robot" - a conversation with Robert Wood

    With the explosion of ChatGPT and other AI tools recently, Ron and Ed thought it made sense to investigate some of the forebears of AI technology.

    • 1 hr
    MetaConsulting and More

    MetaConsulting and More

    Join Ron and Ed as they explore the concepts behind Ed's new venture, the MetaConsulting Academy.

    • 1 hr
    Billing by the nanosecond? Fifth interview with Tim Williams

    Billing by the nanosecond? Fifth interview with Tim Williams

    Ron and Ed welcome back for the fifth time, author, speaker, and positioning and strategy guru, Tim Williams. Tim has been doing a ton of thinking (as always) about a productized business model and capturing the value of AI for marketing agencies.

    • 1 hr

Customer Reviews

4.8 out of 5
91 Ratings

91 Ratings

BTerrell Group ,

Bonus episode 436

Greg’s comment at about 5:10 of bonus episode 436 available to Patreon subscribers about potentially “giving websites away for free” reminds me of my reflections on mid-market ERP implementation projects. In our case, both the customer’s transformation and their maximum potential lifetime value depend on an upgrade to Sage Intacct. I did not expect Joe Pine’s episode to be one to which I’d listen twice, but I think I’m about to queue it up again.

Thank you for the good work,

Brian

SWBelof ,

Excellent and well thought out content and interviews!

Excellent podcast- knowing Ed personally he is always insightful and found him to be a deep thinker. This seems to be a good pairing and this is definitely worth a listen on the drive home!

CUSteve ,

Obnoxiously arrogant

I have read a few of Ron Baker’s books over the past 15 years. They started out having great ideas and I’ve implemented some of them. But over the years he’s become arrogant and spends more time bashing other models than providing real-life implementation ideas. I bought his latest book Time’s Up and immediately returned it. It was full of high-level concepts that were meaningless in practice. I discovered this podcast and decided to give it a try. On the one episode I listed to, Ed and Ron spent half the show bashing others and other theories and providing little value. It was like listening to a politician telling us what’s wrong with everyone else but providing no solutions. They were arrogant and obnoxious. I’m not sure how people like these two guys.

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