From Funnel to Bowtie: The Total Impact of Nearbound Marketing Nearbound Marketing

In this episode, Jessie Shipman discuss the critical importance of partnerships in the SaaS (Software as a Service) industry. We explore associations in relation to the 'Bowtie' recurring revenue and impact model, emphasizing how partnerships span across the entire 'funnel'. The conversation includes insights into the strategies and metrics for partner awareness and value development. They also underscore how partnerships can drive long-term customer relationships and contribute to the g...