41 episodes

Marketing has changed. Ads are more expensive, standing out in a flooded inbox is so much harder, and the funnel isn’t a fun buying experience. If you want to solve the problems you’re facing as a marketer, it’s time to build a new playbook. Each episode of the Nearbound Marketing podcast features practitioners in the trenches of B2B Marketing who shares their insights on topics such as content marketing, influencer marketing, evangelism, affiliates, marketing partnerships, employee advocacy, executive thought leadership and more. Learn how to gain trust when you're not in the buyer's seat, how to market with people who have been there, and how to create value for your customers. There was Outbound.There was Inbound.Now there is Nearbound.Join us as we explore a new era of marketing.Brows past episodes & get more content to enable your marketing efforts at LoganLyles.com.

Nearbound Marketing Nearbound.com

    • Business
    • 5.0 • 4 Ratings

Marketing has changed. Ads are more expensive, standing out in a flooded inbox is so much harder, and the funnel isn’t a fun buying experience. If you want to solve the problems you’re facing as a marketer, it’s time to build a new playbook. Each episode of the Nearbound Marketing podcast features practitioners in the trenches of B2B Marketing who shares their insights on topics such as content marketing, influencer marketing, evangelism, affiliates, marketing partnerships, employee advocacy, executive thought leadership and more. Learn how to gain trust when you're not in the buyer's seat, how to market with people who have been there, and how to create value for your customers. There was Outbound.There was Inbound.Now there is Nearbound.Join us as we explore a new era of marketing.Brows past episodes & get more content to enable your marketing efforts at LoganLyles.com.

    3 LinkedIn Thought Leader Ad Types (& How to Run Them)

    3 LinkedIn Thought Leader Ad Types (& How to Run Them)

    In this episode, Logan speaks with Justin Rowe with Impactable about:
    What are LinkedIn Thought Leader Ads?

    Justin's "pond theory" about LinkedIn

    3 types of Thought Leader Ads you can run (& how to execute them)
    Some Extra Resources You'll Enjoy:

     Thought Leader Ad Example #1 (Cold)

    Thought Leader Ad Example #2 (Cold)

    Thought Leader Ad Example #3 (Retargeting)

    Thought Leader Ad Example #4 (Retargeting)

    Thought Leader Ads: A Step-by-Step Intro

    7 High-Performing LinkedIn Thought Leader Ads Examples to Boost Conversions
    To see the full video version of this conversation, check out:

    Nearbound Marketing on YouTube

    If you enjoyed this conversation & want easily search through past episodes, check out:

    LoganLyles.com

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    Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

    Learn more: Nearbound Marketing with Reveal

    • 53 min
    8 Steps to Execute Nearbound ABM

    8 Steps to Execute Nearbound ABM

    In this episode, Logan speaks with Jessica Fewless with Inverta about:


    What is Nearbound ABM?

    How is it different from "standard" ABM strategy?

    Why is Nearbound ABM important right now?

    The 8 steps to execute a Nearbound ABM strategy this year

    To see the full video version of this conversation, check out:

    Nearbound Marketing on YouTube

    If you enjoyed this conversation & want easily search through past episodes, check out:

    LoganLyles.com

    ------

    Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

    Learn more: Nearbound Marketing with Reveal

    • 46 min
    From Funnel to Bowtie: The Total Impact of Nearbound Marketing

    From Funnel to Bowtie: The Total Impact of Nearbound Marketing

    In this episode, Jessie Shipman discuss the critical importance of partnerships in the SaaS (Software as a Service) industry. We explore associations in relation to the 'Bowtie' recurring revenue and impact model, emphasizing how partnerships span across the entire 'funnel'. 

    The conversation includes insights into the strategies and metrics for partner awareness and value development. They also underscore how partnerships can drive long-term customer relationships and contribute to the growth of mature SaaS products. 


    To see the full video version of this conversation, check out:

    Nearbound Marketing on YouTube

    If you enjoyed this conversation & want easily search through past episodes, check out:

    LoganLyles.com

    ------

    Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

    Learn more: Nearbound Marketing with Reveal

    • 34 min
    120% More Referral Revenue (With One Small Tweak) w/ Michael Cole

    120% More Referral Revenue (With One Small Tweak) w/ Michael Cole

    In this episode, Logan Lyles talks to Michael Cole, the SVP of Marketing at Everflow, about successfully scaling referral partner programs. 

    Michael shares how Everflow, a partner marketing platform, has seen a 120% increase year over year in their referral channel by making one small tweak to how they compensate their referral partners within the program.

    He also underscores the importance of creating cost-efficient customer acquisition channels, with a big emphasis on referral programs, and the need for a low-friction, high-trust environment that encourages referrals. Additionally, Cole highlights the significance of having good data and tracking the right customer interaction metrics to optimize referral programs.
    To see the full video version of this conversation, check out:

    Nearbound Marketing on YouTube

    If you enjoyed this conversation & want easily search through past episodes, check out:

    LoganLyles.com

    ------

    Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

    Learn more: Nearbound Marketing with Reveal

    • 38 min
    Avoid This Common Webinar Mistake w/ Justin Zimmerman

    Avoid This Common Webinar Mistake w/ Justin Zimmerman

    In this episode, Justin Zimmerman, founder of PartnerWebinar.com lays out a new solution to a common mistake in webinar execution for B2B marketing teams. They discuss the effectiveness of webinars in Nearbound marketing and the need for a 'test-first' mindset in both partnerships and marketing. Zimmerman's strategy focuses on capturing native demand from in-market customers immediately at the point of registration. He emphasizes taking the time to understand customers' problems and communicating in a conversational manner that resonates with them. He also shares his approach to creating multi-step registration processes that gather first-party data, allowing for targeted marketing and follow-up with potential customers.

    Want to see the process map Justin mentions in this episode, head over to the Nearbound Marketing podcast on YouTube:

    Nearbound Marketing on YouTube


    To see the full video version of this conversation, check out:

    Nearbound Marketing on YouTube

    If you enjoyed this conversation & want easily search through past episodes, check out:

    LoganLyles.com

    ------

    Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

    Learn more: Nearbound Marketing with Reveal

    • 44 min
    $14MM in Net-New ARR through LinkedIn Evangelism w/ Chris Walker

    $14MM in Net-New ARR through LinkedIn Evangelism w/ Chris Walker

    In this episode, Logan talks with Chris Walker, the CEO of Refine Labs, the importance of personal brand building using LinkedIn, and implementing a demand creation strategy. 

    Chris emphasizes the need for executives to be engaged in the marketing process, posting content regularly and harnessing key opinion leaders for their insights. He discusses the importance of self-reported attribution, the critical difference between demand creation and demand capture, and how to revamp marketing strategies with customer insights. He suggests operationalizing the system by prioritizing content creation to reach a wider audience, and stresses that the product is as important as the promotional strategies.
    To see the full video version of this conversation, check out:

    Nearbound Marketing on YouTube

    If you enjoyed this conversation & want easily search through past episodes, check out:

    LoganLyles.com

    ------

    Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

    Learn more: Nearbound Marketing with Reveal

    • 42 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Nicki-S2G ,

The present and future of good marketing!

Logan is an exceptionally good podcast host. He understands what is great information and how to share it!

Even the episodes that are thinking aloud and formulating in real time the solutions and frameworks that are developing are brilliant podcast episodes. It’s as if we’re in the brain storming session with you and you’re reading our minds on how good marketing needs to be unchained!

Thank you for great content and sharing your POV.

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