From Idea to Launch - Lessons from the Trenches The Corporate Dropout

Is being intentional with product development and branding really that important? Just ask SweetPea Co-Founder Heather Romens. Romens spent several years developing a chickpea-based, non-dairy ice cream that now holds its own against major CPG brands. Tune in to learn: important questions to ask yourself during product development, how to let go of perfectionism, how to keep pushing forward when faced with rejection & so much more!
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