Rachael and April are scaling up a business—on a mission for a million dollar year. These are real stories from the front lines, and insights about how we're making it happen. Building your team? Check. Marketing that works? Check. Boosting that revenue? Check. Follow our story, growing pains and big wins. And catch interviews with the entrepreneurs whose stories keep us going. Dropping out doesn't get any better than this.
How Women Entrepreneurs Can Rise Above Indecision
ENOUGH with the limiting beliefs you tell yourself. Today’s guest, certified life coach Dr. Krystal Conner, explains how she helps women rise above indecision and self-doubt by transforming negative beliefs into attainable goals and accomplishments. In this episode, Dr. Conner and Rachael talk about how to channel healthy self-awareness, create a 10/10 lifestyle, stop chasing perfection and invest in ourselves. It’s time to stop staying “I can’t” and start saying “I CAN!”
Marketing Strategy Made Easy with Gini Dietrich’s PESO Model
What if there was a way to make marketing strategy easy that didn’t leave you questioning your efforts? In this episode, Gini Dietrich, founder and CEO of Spin Sucks and creator of the PESO model, breaks down how to marry the four types of media together to place your business ahead of the competition. You’ll learn about the different types of owned media you can create for your content marketing, where to expand based on goals, how to know when you need to pivot your strategy and so much more.
5 SEO Updates to Make On Your Squarespace Website
Raise your hand if hearing the term “SEO” makes you want to run in the other direction? We’ve all been there, which is why we’re excited to introduce today’s special guest, Liz Watson. On today’s episode, she’s sharing 5 quick SEO updates you can make on your Squarespace website today to help you gain more quality website traffic. You’ll learn how to use keywords throughout your site, types of behavior that Google DOESN’T like, and so much more!
3 Ways to Engage on Instagram to Grow Your Following
While vanity metrics like follower count make us feel good and look “cool” in the eyes of others, follower number doesn’t necessarily convert to paying customers. Tune in now to the finale part of our 3-Part Quick Marketing Tips Series! Kristina Knapp, a.k.a. the Instagram queen, is back to share 3 ways to engage on Instagram to grow your following. She breaks down the steps you need to take to grow a following of clients who actually want to buy from you!
5 Types of Instagram Photos + Videos You Can Shoot at Home
Welcome to part 2 of our 3-part Quick Marketing Tips Series! Today’s guest, Kristina Knapp, is an Instagram queen who will be sharing 5 types of photos and videos you can shoot from home. You don’t need a “pretty” space or a professional photographer to create attention-grabbing, scroll-stopping content.
How to Use Instagram Hashtags to Attract New Customers
Buckle up, friends! This is Part 1 of our 3-Part Quick Marketing Tips Series, and we’re starting off with a BANG. Today’s guest, Kristina Knapp, is an Instagram queen who will be teaching us all about hashtags and how to use them to attract your ideal customer. You’ll learn why hashtags were created in the first place, how to use keywords that your ideal clients are using, and so much more!
Customer ReviewsSee All
GREAT tips to kill with digital marketing
As a small business owner with big growth goals, this podcast is one of my favorites. Rachael
I really resonate with your stance on creating, maintaining or utilizing ‘former career’ relationships and connections. This is incredibly important, so much so to everyone, right now especially... with lack of connection. The refreshing relevance of relationships, new and existing, is important, over our ‘virtual reality.’
Your conversational way is so light and engaging! Well done!
Straight Shooting Sista Team
Just started listening to these ladies recently. Love their lively, candid, straight-shooter style. Episodes run the perfect time for dinner prep, carpool line, sports practice.. Any of the million tasks working parents take on. Each episode I’ve listened to has been power-packed with easy to swallow takeaways that can be implemented immediately—aka exactly what I need!!