14 episodes
FROM UNKNOWN TO EXPERT. The Podcast for Ambitious and Purpose-Driven Women in Business Who Want to Get Media Attention to Mak Simone Sauter | www.simonesauter.com
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'From Unknown to Expert' is a podcast for ambitious and purpose-driven women in business who want to get media attention to become an authority in their industry, so that they can make the money they deserve, get heard and seen, and become the change they want to see in the world.
Simone Sauter is a PR & Publicity Coach and Consultant and a bestselling author. She has built a very successful coaching business herself, solely by utilizing the power of the media. She has been featured in media outlets, such as Cosmopolitan, Instyle and Closer, shared her story on countless podcasts and TV shows, and built a blog with 100.000+ monthly readers.
Besides that, she is a certified PR Consultant with nearly two decades of experience in the media and PR world. Before her entrepreneurial journey began in 2014, she worked as a journalist and PR manager for several Fortune 100 companies.
Today she helps her clients to raise their voice, share their story and make a world-changing impact. Book a call today: https://simonesauter.com/call
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How Journalists Research Who to Interview
If you’re trying to get featured in the media, it helps to understand how journalists think. What are they looking for? What makes journalists choose to interview a particular expert? What can you do to make yourself stand out to the media?
Journalists research more online than ever before, and there are several key things you can do to stand out and optimise your profiles. So, let’s dive right into my guide to getting noticed by the media. Here’s how journalists research who to interview.
➡ Download my '10 Insider Tips to Get Publicity For Your Business': https://simonesauter.com/insider-tips
➡ Learn how to use media attention to become an industry expert and get heard and seen. Book a call today: https://simonesauter.com/call -
Why Social Media Should Be Part of Your PR Strategy
What first springs to mind when you hear the term ‘PR’? Interviews in magazines? Newspapers? TV shows?
PR has traditionally been associated with print media, so, most likely your first thought wasn’t ‘social media’.
Social media is actually a key PR tool. Social media and PR should be used in conjunction with each other. The world of PR is changing, and if you want to create a rockstar presence, you need to be on social media.
Want to know more? Read on to discover my top 6 reasons why social media should be part of your PR strategy.
Now, before we get into the nitty-gritty of why social media should be part of your PR strategy, there’s one very important point I want to share with you.
Choose one social media channel only.
➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com
➡️ Do you want to stop playing small and get your message out there in a BIG way? Schedule a discovery call today: http://simonesauter.com/call -
Will PR Work For My Coaching Business?
As a coach to the coaches, one question I get asked a lot is, ‘Will PR work for my coaching business?’ There are lots of conflicting stories about PR on the internet, and it’s hard to tell fact from fiction.
You might have heard negative stories about PR, about publicists who rely on outdated press mailing lists and get no real outcomes for their clients. In this episode, I want to share with you why that’s not all there is to PR, and why PR will work for your coaching business - if you know the right way to do it!
➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com
➡️ Want to get more clients by getting free publicity? Schedule a discovery call today: http://simonesauter.com/call -
7 Reasons Why You Need to Become Your Own Publicist
You’ve set up your business and you’re ready to start on your PR. You’re searching the web, trying to find the best way to start your PR campaign. You might wonder if you need a publicist to manage your PR for you. Truth is, if you want a successful PR campaign, you need to become your own publicist. This will save you time, effort, money, and so much more. In this episode, I want to explain to you seven reasons why you need to become your own publicist.
➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com
➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: http://simonesauter.com/call -
Why Sending a Press Release is the Worst PR Tool
Often, when people hear the term ‘PR’, the first thing that comes to mind is sending out press releases. So, you might have been surprised to see the title of this article.
‘Press releases are the worst PR tool’? You might be wondering if writing a press release will be a waste of time. Do press releases work?
The truth is, press releases do work...if you’re a huge, well-established brand like Google, Daimler or Siemens.
Unfortunately, if you’re a coach, then press releases won’t work for you in the same way. In this article, I want to share with you exactly why that is - and what coaches can do to reach PR stardom.
So, why is sending a press release the worst PR tool ever?
➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com
➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: http://simonesauter.com/call -
6 Common Mistakes Coaches Make When Pitching a Journalist
For coaches, starting a PR campaign can be a real learning experience. Coaches often come to PR with a set of expectations and misconceptions, including about how to write a pitch.
No matter how fantastic your story is, if mistakes are made when you write a pitch, it can affect your chances of PR success.
So, in this episode, I want to share with you 6 common mistakes coaches make when pitching a journalist.
➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com
➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: https://simonesauter.com/application/