Josh York has built GYMGUYZ into one of the fasting growing private companies according to the Inc. 500. Josh will interview successful leaders and CEOs to share their stories and secrets to their multimillion dollar empires!
Building Your Brand, The EASY Way
As Easy McCoy preps the release of a lot of new music and new projects, the Seattle-born rapper finalizes his transition from acclaimed artist “Soul P” into one of hip-hop’s most thoughtful and progressive new emcees. “This is me now,” he says. “After 12 years of working, touring and learning, I’ve grown to understand who I am and now I’m comfortable being Easy McCoy.”Born and raised in Seattle’s tough Yesler Terrace neighborhood, he describes his first musical experiences as purely organic. “As a kid in inner-city America, hip-hop music was a big influence on our lives; we listened to music to escape,” he says, citing influences that span both coasts, such as Nas, Talib Kweli, Ice Cube and NWA. But a turbulent childhood, which found him constantly in-and-out of jail, delayed his career until he completed his final stint at 18-years-old.While rap played only a minor role in his earlier years, McCoy admits that he penned some of his best songs during his time behind bars, giving him a platform to responsibly speak about his struggle. “It becomes a way of life,” he says, of his time in the streets. “We didn’t do it to look cool, we did it to survive and to eat and that’s why I choose not to glorify it in my music.”With topics ranging from racial profiling to police brutality, The Soul Affect showcased a “raw and more political” side of Easy McCoy, setting up the foundation for his transformation into one of hip-hop’s conscious emcees.
On this Episode:
* Breaking into an oversaturated marketplace
* Strategic brand placement
* How to end the cycle of your environment
* The power of influential marketing
* Facing adversity in your career
From MLB Roster to Fitness Franchise Owner: Devan Kline
I’m Devan Kline, the CEO and founder of Burn Boot Camp, Sweat Reset (https://sweatreset.com/), Burn Media Co. (http://burnmediaco.com/), and Burn Boot Camp Nutrition (https://shop.burnbootcamp.com/). More importantly, he is a transformation expert and your coach for taking your health, fitness, and life to the next level (https://dklinedev.wpengine.com/podcast/).
In 2009, started my MLB career. During this time is when I found my passion for training women to their utmost potential. In 2012, I became a certified NASM and NCCPT trainer, as well as a certified Fitness Specific Nutritionist and started what is now know as Burn Boot Camp. My mission is to empower confidence in women through our lifestyle transformation programs each and every day.
On this Episode:
* Establishing the mindset to change your environment
* Importance of having a "North Star" in business
* What to look for when building out your team
* Ways to establish brand trust in the market
* How to recover in a loss
Building Out Your Systems to Scale
Brandon Dawson founded his first company at age 28, Sonus, where he served as Founder and CEO for seven years. Then learned a lot about raising money from high net worth individuals, private equity firms and strategic partnerships. Over five years, made over 150 presentations to raise capital, completed over 100 acquisitions, and created distribution agreements with over one thousand independent business owners and dozens of suppliers. With four separate equity raises totaling 38 million dollars, and negotiating 20 million in strategic debt financing would learn a lot about the process, and different equity and debt structures, not to mention negotiation skills in purchasing businesses.
Brandon has been the CEO and Chairman of both a Canadian listed and US listed public company.
In addition to that when Sonus was listed on the American Stock Exchange in 1998, he was one of the youngest people to do so. Being the CEO and Chairman of a public company, learning the importance of governance, leadership, responsibility and positioning. Plus how to run Board of Director meetings with Audits, compensation and legal committees. Brandon has delivered consistently in scaling and growing as he brings his abilities as a joint partner of Cardone Ventures.
In This Episode:
* Key Indicator to taking a Risk
* The Power of Building out your team
* Managing Your Happiness with Success
* Identifying the Road to YOUR legacy
* Dominating in a Micro and Macro Market
* Organizes Roles and Procedures
From Family Business to Global Brand, with Reebok founder Joe Foster
The Foster family had been hand-making running shoes since the late 19th century, supplying the likes of Eric Liddell and Harold Abrahams - later immortalized in the film Chariots of Fire - as well as providing boots to most football league clubs. But a feud between Joe Foster’s father and his uncle about the direction of J W Foster & Sons prompted Joe and his brother Jeff to leave the family business and set up a new company. Inspired by the success of brands such as Adidas, Reebok was born and Joe’s ambitions were sky-high.At first, money was so tight that Joe, Jeff and their wives all lived in their rundown factory, with the heavy shoe-making machinery strategically placed to avoid the floor collapsing. As the business grew in fits and starts, Joe’s vision for the brand became ever clearer and the setbacks, near bankruptcies and tough lessons only served to push Joe and reebok harder towards the ultimate goal: breaking America
On this Episode:
* The power of marketing
* Value of influencer marketing
* How to establish brand trust
* Adapting your business to social climate
* Corporate model for a family startup
Legacy of the 1%er
May 1,1973 - December 23, 2020
Refugee turned divorcee on the verge of bankruptcy... To multi-millionaire, champion bodybuilder, author, doctor, and CEO of multiple worldwide brands.
Dr. Sam Bakhtiar is an American success story with humble beginnings and a meteoric rise to wealth and influence.
As founder of The Camp Transformation Centers (110+ locations) and the 1%ER Movement, Sam inspires modern adults and youth to discover their 1% potential and excel in the 5 F's - Faith, Family, Fitness, Finance, and Fun.
How to manage the adversity of your struggle
The framework for building wealth
Coming back, from a set back
The importance of stress, and how to manage
The Strategy to GROW from ZERO to 10X
CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $1.5B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of the The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference.
On this Episode:
* The importance of strategy
* Getting out of your own way in business
* How the average person with the right strategy can do anything
* How to build $1Million dollars of assets in 90 days
* Quickest trajectory to getting rich
Josh always brings real 🔥🔥🔥
It feels real to the core and taps into the highs and lows of business. To keep pushing and grinding no matter what and that willing to fail attitude. Awesome !! *3:45am 😊😎
Practical advice from the masters!
Love this series. Josh has a way of getting to the core of what made his interview subjects successful. He truly has a passion for this and takes the approach of the student rather than master which is a refreshing point of view.