In This Session Jon talks about analytics in agency business. He discussed best practices and some operational hacks to help leaders become successful in the world of analytics in marketing domain(one of the early adopter of technology)
Jon Gibs is the Chief Data Officer and Chief Data Scientist at L2, a digital research, benchmarking and advisory services company recently acquired by the Gartner Group. Prior to his time at L2, Jon founded and was the group vice president of data science and analytics at Huge, a digital agency in Brooklyn and spent 10 years at Nielsen running its digital analytics practice.
Jon's graduate work has been in Geography and spatial statistics at The University at Buffalo.
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