Gen Z Takeover of Search and Social B2B Growth

Google's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth. 

Discussed in this Episode:

Tracey Wallace - Contentment Newsletter:
https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025

Lessons from a Podcast that "Flopped": https://www.linkedin.com/feed/update/urn:li:activity:7147325259191353344?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7147325259191353344%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29

We love to hate on LinkedIn. Audiences and ad dollars keep rolling in:https://www.businessinsider.com/how-linkedin-leveraging-creator-market-drive-business-growth-2024-1

Connect with us: 

James: https://www.linkedin.com/in/jamescarbary/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/